About Us

ABS Australia is the leading supplier of bovine genetics and related herd improvement services in Australia.

Our commitment to 'Investing locally, thinking globally' ensures that our products and services are at the forefront of animal breeding science and are adapted to meet the unique needs of our domestic clients.

Genetic sales and related artificial breeding services and reproductive consultancy support is available throughout Australia and is designed to offer our clients improved herd profitability and lifestyle.

ABS Australia is a division of Genus plc, the global leader in bovine genetic improvement.


The ABS Australia distributorship was established in the late 1980s by Graeme Gillan & Phil Malcolm and was instrumental in changing the landscape of the dairy genetics industry in Australia. ABS Australia cultivated a following for imported genetics, successfully introduced the Genetic Management System (GMS®) mating program and utilized powerful marketing strategies with well qualified and trained sales staff to build a well respected and profitable business. Genus PLC purchased ABS Australia in 2002, marking their entry into Australia as the leading semen wholesaler in the country.   

Riverina Artificial Breeders (RAB) was the second largest semen production/progeny testing centre in Australia. Privately held and based in Albury, NSW, RAB built their business on genetic differentiation with imported embryos and live bulls through the late 80s & early 90s. Genus purchased RAB in 2003, providing the company with entry into the maturing Australian AI market.   

These acquisitions were the first phase of the Genus strategic plan to establish a strong position in the growing Australian market. The plan included owning and developing a ‘grassland’ product for domestic and international clients and focusing on the wholesale market to generate greater profits for the company. The acquisitions also contributed to plans to establish a hub for future Asian bovine market penetration.   

In 2004, the ABS Australia business wholesaled dairy and beef semen through over sixty resellers in Australia with sales and administration functions handled through the office in Nunawading, Victoria. Bull housing, semen production and wholesale distribution were managed at the ‘Langiballa’ property in Albury, NSW, with bull lay-off facilities at the ‘Jarrah’ property nearby. Other bulls were housed and collected at the Total Livestock Genetics (TLG) facilities at Camperdown, Victoria.   

Following the appointment of Stephen Fried as General Manager of ABS Australia in July 2004 the sales, administration and production processes were rationalized to a single location at Albury, NSW.  As bulls received proof information new graduates were relocated from TLG to the Albury production facilities. A new office was built in Albury and opened in October 2006, and remains the head office for the all sales, product development and administration functions today.   

The next phase of the ABS Australia strategic plan was entry into the retail and herd recording sectors of the industry. Six business acquisitions took place from late 2004 to mid 2007.   

  • Heywood AB was a private AB service which covered the Western Victoria and Mount Gambier areas and was acquired in December, 2004.
  • Consolidated Herd Improvement Services (CHIS), a Northern Victorian and Riverina, NSW, famer owned co-operative, was purchased in July, 2005, and the purchase included the herd test service milk testing laboratory.
  • Warnett AB, a privately owned business servicing the Northern Victoria area, was also purchased in July 2005.
  • Herd Improvement Services of SA Co-op Ltd (HISCOL) based in Yankalilla, South Australia, and with a small office in Terang, Western Victoria, was purchased in January 2006.
  • Advance Genetics, a privately owned business servicing Western Victoria and west-central Tasmania was also purchased in January 2006.
  • North-East AB, a privately owned business servicing north-eastern Tasmania was purchased in July 2007.

The severe drought conditions through 2006-07 forced many farmers and agriculture suppliers to make dramatic changes to their businesses due to heightened costs and reduced revenues, and ABS Australia was no exception with several branch offices across northern and western Victoria were consolidated. Declines in semen sales, and concerns over the amount of time the market may take to positively respond led to a decision to outsource semen production to further reduce production costs. A production contract was entered into with Total Livestock Genetics (TLG) in Camperdown and over several months the production bulls were moved to TLG, where it remains today. Semen production in Albury ceased in December 2007.   

Today ABS Australia is a thriving business providing quality products and innovative services to dairy and beef producers across Australia. Sales and service is carried out through a mix of retail outlets and preferred wholesale resellers. ABS employs 40 people in administration, technical services and semen sales. Innovations introduced in recent times include Reproduction Management Systems® (RMS®) to assist Australian dairy producers in improving herd reproductive efficiency; and genomic tested young sires.   

ABS Australia has established themselves as the domestic industry leaders in dairy and beef semen sales. Additionally, ABS has established a broad global market for Australian beef and dairy genetics, with up to 200,000 units of semen exported to Latin America, the UK, Ireland and South Africa annually.   

Through their philosophy of ‘investing locally, thinking globally’ ABS Australia has established a strong local business that offers Australian livestock producers exceptional global benefits and opportunities.