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MADISON, WI, U.S.A. — ABS Global, a division of Genus plc, today announces the launch of NuEra Genetics™, the new brand encompassing all proprietary ABS beef breeding programs, evaluations and indexes, which will deliver differentiated and superior terminal genetics for beef supply chain profitability.
“ABS is continuing our strong tradition of innovation by using a science-driven approach to create genetics that are designed to optimize the efficiency, profitability, and sustainability of the beef supply chain,” said Matthew Cleveland, Global Beef Product Development Director – ABS Global. “NuEra Genetics is a pioneering effort to change the way we think about beef genetic improvement. We are using Real World Data® to create products that are tailored to individual systems around the world.”
This targeted approach allows ABS to continuously deliver improved and validated genetics for traits that truly impact a customer’s profitability. NuEra Genetics represents the next chapter of beef cattle improvement and serves as the umbrella brand for all such programs, evaluations and indices that are developed moving forward.
NuEra Genetics has four key objectives:
“ABS currently has a strong beef genetics program worldwide, and NuEra Genetics only adds to our offerings,” said Jerry Thompson, ABS Global Chief Operating Officer – Beef. “We believe NuEra Genetics has the potential to add significant value to the beef industry globally. We’ve only really just scratched the surface and creating our own genetics to drive customer profitability will help us tap into many areas of growth opportunity.”
One such growing market is Beef on Dairy, a strategy that uses value-adding beef genetics on lower-ranking dairy cows within the herd. This approach is widely used in the United Kingdom and is growing in the European Union and the United States.
“As we see dairymen focus the adoption of sexed genetics on their high-ranking females, NuEra Genetics will provide these producers with elite beef genetics for those lower-ranking cows, adding a significant revenue stream to their businesses,” said Nate Zwald, ABS Global Chief Operating Officer – Dairy.
Headquartered in DeForest, Wisconsin, U.S.A., ABS Global is the world-leading provider of bovine genetics, reproduction services, artificial insemination technologies, and udder care products. Marketing in more than 70 countries around the globe, ABS has been at the forefront of animal genetics and technology since its founding in 1941. ABS Global is a division of Genus plc.
Headquartered in DeForest, Wisconsin, ABS Global is the world leader in bovine genetics, reproduction services and technologies. ABS Global is a division of Genus plc. ©2017 ABS Global, Inc.
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