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ABS Global Releases New Icon Sire™

MADISON, WI, U.S.A. — ABS Global, Inc. today announces 29HO18708 KENOBI has been added to the already rich Icon Sire™ lineup. The Icon Sire program is unlike others in the industry as it allows ABS Global to introduce its top genetics to customers earlier than ever before.

The highest release from De Novo Genetics to date, KENOBI is now available as an Icon Sire™. One of the highest available TPI® sires, this Jedi son comes with exceptional protein yield and A2/A2. This sire has a 2880 TPI and 984 NM$ and is a Jedi son from De-Su Spring 5197-ET GP-83 VG-MS. KENOBI also ranks extremely high for protein, productive life, daughter pregnancy rate and lowers somatic cell score and calving ease.

To continue to provide customers with the most effective genetics and protect ongoing investment in its breeding program, ABS developed the Icon Sire program in April 2017. By executing an Icon Sire option agreement with ABS, customers get access to the best ABS commercial genetics, while also having the potential opportunity to receive a respectable price for the progeny of Icon Sires that come back into the ABS system. To learn more about the Icon Sire program, please visit or contact your local representative for more information.


About ABS

Headquartered in DeForest, Wisconsin, U.S.A., ABS Global is the world‐leading provider of bovine genetics, reproduction services, artificial insemination technologies, and udder care products. Marketing in more than 70 countries around the globe, ABS has been at the forefront of animal genetics and technology since its founding in 1941. ABS Global is a division of Genus plc.