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ABS Global to Launch Bull Search 2.0 Website

MADISON, WI, U.S.A. — People will soon have a new place to learn about ABS Global dairy sires. On Monday, Dec. 3, ABS will introduce Bull Search 2.0, the ABS dairy website containing valued information on industry sires and their genetic lines. The site will sport a new look and feel and is designed to give customers increased efficiency and flexibility when searching for sires. It is also seamlessly fitted with the ABS Customer Index solution while improving the registration and log in process.

People will be redirected from the former site ( to the new site when it’s made live next week in anticipation of dairy Sire Summary day. Note: This new site is not supported by Internet Explorer. Please use Chrome, Firefox, Edge, or Safari to access.

Once the new site is launched, the old site will no longer contain dairy bull data, but users will be able to access saved searches and Custom Index input values for a short period of time. Additionally, beef bull information – bull data and searches – will remain available at

“We encourage people to use the ABS Global Bull Search website to view sires actively marketed or sold in their specific country,” said Olivier Hiers, Global Marketing Director, ABS Global. “Genetic proofs are available for several different countries and the site is available in many languages as well.”

For more information about ABS Global Bull Search, contact

About ABS

Headquartered in DeForest, Wisconsin, U.S.A., ABS Global is the world‐leading provider of bovine genetics, reproduction services, artificial insemination technologies, and udder care products. Marketing in more than 70 countries around the globe, ABS has been at the forefront of animal genetics and technology since its founding in 1941. ABS Global is a division of Genus plc.