{"id":11850,"date":"2025-08-26T05:09:00","date_gmt":"2025-08-26T05:09:00","guid":{"rendered":"https:\/\/www.absglobal.com\/au\/?p=11850"},"modified":"2025-10-30T00:45:17","modified_gmt":"2025-10-30T00:45:17","slug":"longevity-and-high-fertility-the-secret-behind-new-abs-jersey-bull","status":"publish","type":"post","link":"https:\/\/www.absglobal.com\/au\/longevity-and-high-fertility-the-secret-behind-new-abs-jersey-bull\/","title":{"rendered":"Longevity and High Fertility the Secret Behind New ABS Jersey Bull"},"content":{"rendered":"\n<p>WHEN a cow with a deep, long-lasting pedigree and high components walked through a Gippsland sale ring three years ago Mark and Philippa Flemming couldn\u2019t resist buying her.<\/p>\n\n\n\n<p>The couple from Western Victoria rarely buy cattle for their family\u2019s Miami Jersey, which just celebrated 70 years of breeding in 2024 \u2013 but this time was an exception.<\/p>\n\n\n\n<p>\u201cShe had a solid cow family and the cow herself \u2013 Araluen Park Navarian Heather 2, went on to be classified excellent 90 points after we bought her, so that made five generations of excellent cows and that\u2019s just based on her type,\u201d Mark said.&nbsp;<\/p>\n\n\n\n<p>\u201cThey are a really long-lasting cow family. Generations and generations had milked for seven, eight, nine and 10 lactations. There\u2019s one there \u2013 four generations back \u2013 that milked for 11 lactations.\u201d<\/p>\n\n\n\n<p>Back in Western Victoria, it made sense for Mark and Philippa, who farm with their son Brenton, to combine the longevity traits of this unique cow family with the credentials of the highest fertility bull at the time, STARLORD.<\/p>\n\n\n\n<p>The result \u2013 the new ABS outcross sire MIAMI HEATHSTAR (<a href=\"https:\/\/absbullsearch.absglobal.com\/details\/bull\/29JE4630\/D\/AUS\/JERSEY\/EN\/USA\/AUS\">CSCHEATHSTAR<\/a>) \u2013 a bull with high fertility, positive milk flow, high-wide rear udders, strong centre ligament and high survivability \u2013 positioned on the new August proof run as the number 16 Health Weighted Index sire.<\/p>\n\n\n\n<p>Mark said these traits are sought after by commercial farmers, and while they all contribute to a farm businesses\u2019 bottom line \u2013 longevity is especially vital for profitability.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.absglobal.com\/au\/wp-content\/uploads\/sites\/22\/2025\/08\/Heritage-sale-family-icture-by-Kelsie.jpg?w=1024\" alt=\"\" class=\"wp-image-5109\" \/><figcaption class=\"wp-element-caption\">Mark, Mitchell, Philippa, Glenyss Baker, Brenton and his partner Dr. Eliza Wuestner.<\/figcaption><\/figure>\n\n\n\n<p>\u201cThe longer that a cow is productive in your herd, she\u2019s making you money,\u201d he said.<\/p>\n\n\n\n<p>\u201cYou only have to rear her once; it\u2019s a big cost to rear an animal and calve her down as a two-year-old. The more productive lactations you can get out of a cow, she\u2019s more profitable.\u201d<\/p>\n\n\n\n<p>Breeding bulls for artificial insemination is nothing new for Mark and Philippa, and their families \u2013 Philippa\u2019s parents Ron (dec) and Glenyss Baker had Glenarron Jerseys, while Mark\u2019s parents John and Gwen operated Miami Jerseys until 2007.<\/p>\n\n\n\n<p>Mark and Philippa\u2019s eldest son Mitchell and his wife Lindsey also farm and work in the herd improvement sector and show cattle at the best shows in Australia.&nbsp;<\/p>\n\n\n\n<p>Contributing to the national genetic pool is something the Flemmings have done for both Jerseys and Holsteins, for many years.<\/p>\n\n\n\n<p>Mark and Philippa were part of the original Ginfo project 20 years ago, which meant their herd contributed data to the national reference herd for genetic information, now used by Datavat.<\/p>\n\n\n\n<p>Genomics is a huge part of Mark and Philippa\u2019s business. The Balanced Performance Index (BPI) is used as a guide for breeding decisions, but there\u2019s also other considerations. The couple also assess type, balance and cow families in their breeding decisions and individually mate each of their 300 head herd.<\/p>\n\n\n\n<p>With over 1200 animals genomically tested, the Flemmings have one of the highest rates of genomic testing uptake in the country \u2013 especially considering the size of their herd.<\/p>\n\n\n\n<p>Their herd currently sits at 29 on the BPI rankings and they\u2019ve bred a cow that hit the top five a couple of runs ago.<\/p>\n\n\n\n<p>Mark said the DNA genomic technology has helped them concentrate further on fertility \u2013 a trait that\u2019s not understandable without a genomic test.<\/p>\n\n\n\n<p>So, it was no surprise that the positive fertility of Araluen Park Navarian Heather 2 EX-90 was one of the appeals of the three-year-old at the time, and when combined with Starlord \u2013 the joining made sense for their herd goals.<\/p>\n\n\n\n<p>\u201cShe (Araluen Park Navarian Heather 2 EX-90) has five of six generations (including her at 104) behind her, that were positive for fertility,\u201d Mark said. \u201cThe one (that wasn\u2019t) was 99 and all the others were over 100. We didn\u2019t expect to breed a bull that would go into AI out of her, we just thought we\u2019d be breeding females. Starlord transmits high fertility and good type and the combination \u2013 when Heathstar was genomically tested he came up good enough to offer him to Central Sires Cooperative.\u201d<\/p>\n\n\n\n<p>Central Sires Cooperative have a partnership for sourcing local Australian bulls.<\/p>\n\n\n\n<p>ABS Australia Business Operations Manager Bruce Ronalds said CSCHEATHSTAR made sense for the Australian market.<\/p>\n\n\n\n<p>\u201cHe\u2019s got huge commercial appeal as one of breed leading daughter fertility bulls in industry at 108,\u201d he said.<\/p>\n\n\n\n<p>\u201cThe Jersey industry has struggled for many years to find high daughter fertility bulls and then to add the strength of the cow family, his type and the fact he\u2019s an outcross \u2013 we are expecting strong interest in him.\u201d<\/p>\n\n\n\n<p>Gippsland breeders Anthea Day and Trevor Saunders bred CSCHEATHSTAR\u2019S dam, Araluen Park Navarian Heather 2 EX-90.<\/p>\n\n\n\n<p>Her cow family has a special place in Anthea\u2019s heart.<\/p>\n\n\n\n<p>\u201cThe first registered animal that I ever owned was Kooroo Heather 18, she was my first 90-point cow, and she goes back to Gordon Lawson from Koorooman,\u201d she said.<\/p>\n\n\n\n<p>\u201c (Araluen Park Navarian Heather 2 EX-90) Great grandmother, Heather 38 was 14.5 when she calved her last calf \u2013 there\u2019s good fertility, longevity, type and temperament in this line. Heather 38 was a Barber, she\u2019d come towards you as if she was going to swallow you with her mouth \u2013 her massive muzzle \u2013 and she\u2019s like a snuggle. Temperament was always good with their Heathers.\u201d<\/p>\n\n\n\n<p>Anthea and Trevor have two daughters from Araluen Park Navarian Heather 2 EX-90 in their 700 cow herd and Heathstar\u2019s sister by Sturgess.<\/p>\n\n\n\n<p>The latter animal has just been classified excellent as a second-calver, representing the sixth generation of EX-classified animals from this cow family \u2013 and something Anthea is incredibly proud of.<\/p>\n\n\n\n<p>She said her and Trevor get \u201cget excited\u201d when their cows are purchased by other farmers and go onto huge things within the industry.&nbsp;<\/p>\n\n\n\n<p>\u201cMark and Philippa chose the cow and the joining, with a bull that ticked all the boxes and then bred a bull that got picked to go into AI service,\u201d she said.<\/p>\n\n\n\n<p>\u201cThat makes Trev and I feel great.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WHEN a cow with a deep, long-lasting pedigree and high components walked through a Gippsland sale ring three years ago Mark and Philippa Flemming couldn\u2019t resist buying her. The couple from Western Victoria rarely buy cattle for their family\u2019s Miami Jersey, which just celebrated 70 years of breeding in 2024 \u2013 but this time was [&hellip;]<\/p>\n","protected":false},"author":12924,"featured_media":11852,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[27,50],"tags":[],"abs_type":[],"abs_industry":[57],"class_list":["post-11850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genetic-strategy","category-genetics","abs_industry-dairy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Longevity and High Fertility the Secret Behind New ABS Jersey Bull - ABS Global Australia<\/title>\n<meta name=\"description\" content=\"WHEN a cow with a deep, long-lasting pedigree 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