{"id":12026,"date":"2023-02-16T22:44:00","date_gmt":"2023-02-16T22:44:00","guid":{"rendered":"https:\/\/www.absglobal.com\/au\/?p=12026"},"modified":"2025-11-19T05:10:55","modified_gmt":"2025-11-19T05:10:55","slug":"breeding-better-cows-faster","status":"publish","type":"post","link":"https:\/\/www.absglobal.com\/au\/breeding-better-cows-faster\/","title":{"rendered":"Breeding Better Cows Faster"},"content":{"rendered":"\n<p>When Adam Maidment breeds replacement Holsteins, he knows one thing for certain \u2013 they will be the best animals on the farm. This conviction comes from a strict heifer selection process \u2013 including genomics, sexed genetics and a significant dairy-beef program. He also knows breeding from the best is the fastest ticket to genetic gain. And the 2800-cow dairy herd he manages is now reaping the rewards. \u201cWe are focused on more consistency, type in the herd and cows that are going to last,\u201d Adam explained. \u201cWith the concentration on bringing more heifers into the herd with higher Balanced Performance Index (BPI) we are getting a more even herd.\u201d<\/p>\n\n\n\n<p>Adam is the herd manager at Mundoolun Dairy, a vertically integrated grain, small seed production, dairy and beef operation at Mt Schank in the South East of South Australia. Owned by the Telford family, including Trevor and Lynn, their sons and daughters-in-law Travis and Sally, Justin and Natalie, the business milks 2800 cows, calves three times a year \u2013&nbsp;using seven-week timed artificial insemination programs \u2013 and turns-off hundreds of beef and ABS Beef InFocus\u2122 animals each year.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" height=\"683\" width=\"1024\" src=\"https:\/\/www.absglobal.com\/au\/wp-content\/uploads\/sites\/22\/2025\/11\/Telford-10.jpg-2.webp?w=1024\" alt=\"\" class=\"wp-image-12027\" srcset=\"https:\/\/www.absglobal.com\/au\/wp-content\/uploads\/sites\/22\/2025\/11\/Telford-10.jpg-2.webp 2048w, https:\/\/www.absglobal.com\/au\/wp-content\/uploads\/sites\/22\/2025\/11\/Telford-10.jpg-2.webp?resize=300,200 300w, https:\/\/www.absglobal.com\/au\/wp-content\/uploads\/sites\/22\/2025\/11\/Telford-10.jpg-2.webp?resize=768,512 768w, https:\/\/www.absglobal.com\/au\/wp-content\/uploads\/sites\/22\/2025\/11\/Telford-10.jpg-2.webp?resize=1024,683 1024w, https:\/\/www.absglobal.com\/au\/wp-content\/uploads\/sites\/22\/2025\/11\/Telford-10.jpg-2.webp?resize=1536,1024 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Adam Maidment, herd manager at Mundoolun Dairy, utilises a strict heifer selection process to breed replacements that will be the best animals on the farm.<\/figcaption><\/figure>\n\n\n\n<p>Genetics \u2013 and genetic gain \u2013 is vital to the profitability and sustainability of the entire business. Working with ABS technical and genetic services representative Matt Aikenhead, Adam and the Telford family have focused on \u201cbreeding better cows faster\u201d. Genomic testing and retaining the highest BPI animals are central to this plan.<\/p>\n\n\n\n<p>In recent years, genomics has been used to identify the bottom 25 per cent of the business\u2019s dairy heifers, ranked on BPI and other attributes such as health. These animals were removed from Mundoolun\u2019s breeding program, either exported or earmarked for an ABS Beef InFocus joining. Subsequently, the heifers and young cows with the best BPI, health and production traits remain in the herd and are bred to dairy sexed genetics to fast-track genetic gain. Three years into their five-year plan and this approach is already reaping rewards. \u201cCalves do better if they have a better BPI,\u201d Adam said. \u201cFrom what I\u2019ve seen so far, it\u2019s made a big difference.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-breeding-differently\"><strong>Breeding Differently<\/strong><\/h2>\n\n\n\n<p>Adam hasn\u2019t always worked with the BPI system and \u201cjumping ship\u201d to the \u201cMundoolun way\u201d has been a work in progress. Previously, he bred cattle with a traditional focus on pedigrees, linear traits and a concentration on US and Canadian indexes.<\/p>\n\n\n\n<p>Convincing Adam of the merits of BPI has involved many \u201clong conversations\u201d according to ABS\u2019 Matt Aikenhead. \u201cIt\u2019s been fun,\u201d he said. \u201cWe genomically test all calves after each calving and there was a time recently where the second highest heifer coming through the system (for the whole farm) was actually his calf. What was also interesting for Adam was looking at the BPI of each animal and comparing it to the herd test information to see who was still milking at 200 days. The high BPI animals \u2013 they were still milking them.\u201d<\/p>\n\n\n\n<p>But the breeding chats haven\u2019t been a one-way flow of information. Incorporating Adam\u2019s approach to breeding with the existing Mundoolun philosophy sets the business up to have the best of both worlds, according to Matt. \u201cThere\u2019s long been a belief that there\u2019s a dichotomy, someone is either index or type, when it comes to breeding,\u201d Matt said. \u201cReally, dairy farmers should be both. Adam is a good cow man; he knows what type of cows he wants and has a lot of input when we are picking the sires. We are trying to marry good type and keep the BPI as high as possible.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-cow-to-fit-the-business\"><strong>A Cow to Fit the Business<\/strong><\/h2>\n\n\n\n<p>Ask Adam Maidment about his ideal cow and he doesn\u2019t skip a beat. \u201cShe\u2019s 600-650 kilograms, doing around 8000 litres with a really good udder and good feet and legs,\u201d he said. \u201cIt would be nice to see her get to six to seven lactations because I believe that saves money in the long-term. It\u2019s about spending money on cows that last longer, rather than replacements.\u201d<\/p>\n\n\n\n<p>His opinion is shared by Mundoolun Dairy owner Travis Telford. The Telford family business has grown and evolved considerably in recent decades and now, more than ever, Travis is convinced of the value of genetics. They use genetics and herd improvement tools strategically to breed genetically superior cows that also work practically in their farming system. \u201cWhat we\u2019ve gone more towards, and it is certainly working now, is breeding the cow to fit the system, not making the system fit the cow,\u201d Travis said. \u201cFor example, we run cup-removers and retention arms. Cows that haven\u2019t got even quarters or their teat length or anything to do with their udder that is not right, it can\u2019t stay.\u201d<\/p>\n\n\n\n<p>Using sexed genetics on the highest BPI animals and removing the lowest from the dairy system through export or a dairy-beef program has fast-tracked the breeding of cows that fit the Mundoolun system. \u201cCow health, feet, udders, fertility, production and conformation, they are all on the up,\u201c Travis said. \u201cWe are getting less mastitis and producing 680-690 kilos of solids from cows weighing 580-650kg.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-beef-bonanza\"><strong>Beef Bonanza<\/strong><\/h2>\n\n\n\n<p>About 200 of the lowest BPI dairy cows at Mundoolan Dairy are bred to ABS Beef InFocus\u2122 each year. It ensures these animals remain productive, but they are also removed from the dairy breeding program. \u201cWith InFocus we can use it over our Holsteins and get pretty close to a straight Angus animal,\u201d Travis said. \u201cIt gives us flexibility, we can sell bucket-reared InFocus calves, we can keep a line of the heifers, artificially inseminate them and sell them pregnancy tested in calf. \u201cWith the steers, we sell them at about 250-300kg to a backgrounder at Hamilton.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" height=\"683\" width=\"1024\" src=\"https:\/\/www.absglobal.com\/au\/wp-content\/uploads\/sites\/22\/2025\/11\/Telford-03.jpg-2.webp?w=1024\" alt=\"\" class=\"wp-image-12028\" srcset=\"https:\/\/www.absglobal.com\/au\/wp-content\/uploads\/sites\/22\/2025\/11\/Telford-03.jpg-2.webp 2048w, https:\/\/www.absglobal.com\/au\/wp-content\/uploads\/sites\/22\/2025\/11\/Telford-03.jpg-2.webp?resize=300,200 300w, https:\/\/www.absglobal.com\/au\/wp-content\/uploads\/sites\/22\/2025\/11\/Telford-03.jpg-2.webp?resize=768,512 768w, https:\/\/www.absglobal.com\/au\/wp-content\/uploads\/sites\/22\/2025\/11\/Telford-03.jpg-2.webp?resize=1024,683 1024w, https:\/\/www.absglobal.com\/au\/wp-content\/uploads\/sites\/22\/2025\/11\/Telford-03.jpg-2.webp?resize=1536,1024 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Mundoolun Dairy owner Travis Telford likes the flexibility that ABS Beef InFocus provides to the operation.<\/figcaption><\/figure>\n\n\n\n<p>The Telfords have even gone a step further, joining InFocus females to Black Angus and Black Simmental bulls and selling progeny as vealers. The family now has 300 beef breeders, of which, 75 per cent are ABS Beef InFocus animals. Not only have they created another income stream for their family farm, but it\u2019s also assisted the sustainability of their dairy operation. \u201cCalf truck is a dirty word, and it will only become harder down the track to sell bobby calves,\u201d Travis said. \u201cThat\u2019s why we are using more sexed semen in the front end of our mating program and, at week three or four in our seven-week breeding program, we switch to InFocus. We get all the Friesian heifers we want without too many Friesian bulls. A dairy-beef animal has a much better outlook on life. As a beef animal we have a saleable item, whether we take $200 cash at five days old or grow it out. It\u2019s about value adding.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When Adam Maidment breeds replacement Holsteins, he knows one thing for certain \u2013 they will be the best animals on the farm. This conviction comes from a strict heifer selection process \u2013 including genomics, sexed genetics and a significant dairy-beef program. He also knows breeding from the best is the fastest ticket to genetic gain. [&hellip;]<\/p>\n","protected":false},"author":12924,"featured_media":12029,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[17,15,2107],"tags":[],"abs_type":[],"abs_industry":[57],"class_list":["post-12026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beef-on-dairy","category-farm-profitability","category-sexed-semen","abs_industry-dairy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Breeding Better Cows Faster - ABS Global Australia<\/title>\n<meta name=\"description\" content=\"When Adam Maidment breeds replacement Holsteins, he knows one thing for certain \u2013 they will be the best animals on the farm.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.absglobal.com\/au\/breeding-better-cows-faster\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Breeding Better Cows Faster\" \/>\n<meta property=\"og:description\" content=\"When Adam Maidment breeds replacement Holsteins, he knows one thing for certain \u2013 they will be the best animals on the farm.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.absglobal.com\/au\/breeding-better-cows-faster\/\" \/>\n<meta property=\"og:site_name\" content=\"ABS Global Australia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-16T22:44:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-19T05:10:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.absglobal.com\/au\/wp-content\/uploads\/sites\/22\/2025\/11\/Telford-11.jpg.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"5184\" \/>\n\t<meta property=\"og:image:height\" content=\"3456\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Alex Daniels\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alex Daniels\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.absglobal.com\/au\/breeding-better-cows-faster\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.absglobal.com\/au\/breeding-better-cows-faster\/\"},\"author\":{\"name\":\"Alex Daniels\",\"@id\":\"https:\/\/www.absglobal.com\/au\/#\/schema\/person\/5342860873f519a64f16c448deb0be4d\"},\"headline\":\"Breeding Better Cows Faster\",\"datePublished\":\"2023-02-16T22:44:00+00:00\",\"dateModified\":\"2025-11-19T05:10:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.absglobal.com\/au\/breeding-better-cows-faster\/\"},\"wordCount\":1156,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.absglobal.com\/au\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.absglobal.com\/au\/breeding-better-cows-faster\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.absglobal.com\/au\/wp-content\/uploads\/sites\/22\/2025\/11\/Telford-11.jpg.webp\",\"articleSection\":[\"Beef on Dairy\",\"Farm Profitability\",\"Sexed Semen\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.absglobal.com\/au\/breeding-better-cows-faster\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.absglobal.com\/au\/breeding-better-cows-faster\/\",\"url\":\"https:\/\/www.absglobal.com\/au\/breeding-better-cows-faster\/\",\"name\":\"Breeding Better Cows Faster - 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