Nuera Profit Index

NUERA PROFIT™️ INDEX is a unique index that evaluates progeny performance from finishing to slaughter in a beef cross dairy system.

Have a consultation

By using ABS®️ Real World Data™️ collected from many external sources, the index ranks the most profitable genetics within the British Blue and Aberdeen breeds. It shows the extra profitability Beef InFocus™️ sires deliver compared to the average profit of the same breed.

More Profitable Carcase

Fewer Days To Slaughter

Increased Feed Efficiency

Real World Data®

More Sustainable

Extra Profit

“Bull carcase weights have increased by 30kg since we started purchasing calves by NuEra Profit Max bulls that have been identified as having superior traits for growth and carcase yield. This has been achieved in the same time frame as average cattle and using the same quantity of feed”.

Robert Graham, Beef Finisher, Yorkshire

We can rank on the profitability for the whole beef supply chain.

“The index allows us to rank our British Blue and Angus sires based on their profitability for the whole beef supply chain. Our highest-ranking sires (Profit Max sires) produce progeny that is faster growing, more feed efficient and produce a higher quality carcass all backed by full life cycle data on progeny.

Today we can already see a 40-day advantage in days to finish, a 10% improvement in feed efficiency and 30% more animals hitting target spec, resulting in over a £100 increase in profitability, while also significantly lowering the carbon footprint of a KG of beef from the progeny of Profit Max sires.”

Mark Smith, Genus ABS, EMEA Beef Director

“Our NuEra Genetics programme focuses on delivering value to our customers across the entire beef supply chain. We have demonstrated this through our NuEra Profit Index, which evaluates progeny performance from finishing to slaughter in a beef cross dairy system.

By working with us, we can help dairy farmers, beef rearers and finishers to add value to their farming system by selecting animals that are more profitable, more efficient and more sustainable for the whole beef supply chain.”

Jess Simms, Genus ABS EMEA Beef Manager