{"id":1683,"date":"2020-03-11T17:37:00","date_gmt":"2020-03-11T22:37:00","guid":{"rendered":"http:\/\/cms.genusplc.com\/absglobal\/?post_type=abs_service&#038;p=1683"},"modified":"2025-11-27T12:06:30","modified_gmt":"2025-11-27T17:06:30","slug":"nuera-beef-genetics","status":"publish","type":"abs_service","link":"https:\/\/www.absglobal.com\/uk\/services\/nuera-beef-genetics\/","title":{"rendered":"NuEra Genetics\u00ae"},"content":{"rendered":"\n<div class=\"wp-block-media-text\" style=\"grid-template-columns:35% auto\"><figure class=\"wp-block-media-text__media\"><img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2020\/03\/NuEra_Logo_CMYK.png\" alt=\"\" class=\"wp-image-9715 size-full\" srcset=\"https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2020\/03\/NuEra_Logo_CMYK.png 900w, https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2020\/03\/NuEra_Logo_CMYK.png?resize=150,150 150w, https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2020\/03\/NuEra_Logo_CMYK.png?resize=300,300 300w, https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2020\/03\/NuEra_Logo_CMYK.png?resize=768,768 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Beef is a vital source of protein worldwide, and demand for high-quality beef continues to rise. To meet this need, the beef supply chain requires animals that are consistent, healthy, and profitable, whether they are beef-sired calves from the dairy herd or beef x beef progeny.&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<p>That\u2019s where&nbsp;<strong>Genus ABS NuEra Genetics\u00ae<\/strong>&nbsp;makes the difference.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-nuera-genetics\"><strong>What is NuEra Genetics?<\/strong><\/h2>\n\n\n\n<p>NuEra Genetics\u00ae is the exclusive terminal beef genetic programme from Genus ABS, launched in the UK in 2017. It represents the next chapter in beef genetic improvement, a \u2018new era\u2019 focused on delivering robust improvement, consistent performance, and measurable value right across the supply chain.<\/p>\n\n\n\n<p>The NuEra programme encompasses all proprietary Genus ABS beef breeding programmes, evaluations, and indexes. Developed with the needs of producers and processors in mind, it provides tailored genetic solutions designed to improve efficiency, profitability, and sustainability.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-can-nuera-genetics-benefit-your-herd\"><strong>How can NuEra genetics benefit your herd?<\/strong><\/h2>\n\n\n\n<p>NuEra Genetics is built around the principle that the success of the supply chain depends on the predictable performance of the animals within it. By using NuEra Genetics you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Access differentiated and tailored beef genetics that offer unique genetic solutions for the needs of diverse systems&nbsp;<\/li>\n\n\n\n<li>Drive the profitability of your system through the use of efficient genetics&nbsp;<\/li>\n\n\n\n<li>Provide predictable performance by creating a more consistent product for the beef supply chain<\/li>\n\n\n\n<li>Produce more value across the entire supply chain by improving production efficiencies to drive down production costs, thereby adding profitability and increasing sustainability.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-sustainability-with-nuera-genetics\"><strong>Sustainability with NuEra Genetics<\/strong><\/h2>\n\n\n\n<p>Becoming more sustainable is a huge global initiative and&nbsp;is central to the NuEra philosophy. By focusing on productivity and efficiency, NuEra Genetics supports all three pillars of sustainability:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Economic<\/strong>: helping to improve farm profitability<\/li>\n\n\n\n<li><strong>Environmental<\/strong>: driving down resource use per kg of beef produced<\/li>\n\n\n\n<li><strong>Social<\/strong>: providing consistent, high-quality beef for consumers worldwide<\/li>\n\n\n\n<li><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img decoding=\"async\" width=\"1000\" height=\"512\" src=\"https:\/\/cms.genusplc.com\/absglobal\/wp-content\/uploads\/sites\/27\/2020\/02\/NuEra_Infographic-med.png\" alt=\"The impact of NuEra Genetic \" class=\"wp-image-1686\" srcset=\"https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2020\/02\/NuEra_Infographic-med.png 1000w, https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2020\/02\/NuEra_Infographic-med.png?resize=300,154 300w, https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2020\/02\/NuEra_Infographic-med.png?resize=768,393 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-bigger-picture\"><strong>The bigger picture<\/strong><\/h2>\n\n\n\n<p>Every minute of every day, more than 45 cows are bred to ABS genetics around the globe, producing approximately 8 million calves&nbsp;each year, producing&nbsp;<strong>140 million tons<\/strong>&nbsp;of lifetime milk and&nbsp;<strong>2.6 million tons<\/strong>&nbsp;of beef across the globe.<\/p>\n\n\n\n<p>NuEra Genetics is at the forefront of this impact, consistently raising the bar of what\u2019s possible in beef genetic improvement.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"920\" height=\"480\" src=\"https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2020\/03\/Screen-Shot-2023-08-21-at-12.30.07-PM.png.webp\" alt=\"ABS Global impact \" class=\"wp-image-9990\" srcset=\"https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2020\/03\/Screen-Shot-2023-08-21-at-12.30.07-PM.png.webp 920w, https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2020\/03\/Screen-Shot-2023-08-21-at-12.30.07-PM.png.webp?resize=300,157 300w, https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2020\/03\/Screen-Shot-2023-08-21-at-12.30.07-PM.png.webp?resize=768,401 768w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-make-matings-with-intent\"><strong>Make matings with intent<\/strong><\/h2>\n\n\n\n<p>Whether you\u2019re a dairy producer looking to maximise calf crop value, or a beef producer targeting performance and consistency, NuEra provides the dependable genetics you need.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-interested-in-learning-more\"><strong>Interested in learning more?<\/strong><\/h2>\n\n\n\n<p><br>Contact your local&nbsp;<strong>Genus ABS representative<\/strong>&nbsp;today to discuss how NuEra Genetics can work in your system.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"ABS Global Launches NuEra Genetics\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/5eToXNvW7J4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading is-style-underline\" id=\"h-what-our-leaders-think-about-nuera-genetics\">What Our Leaders Think About NuEra Genetics<\/h2>\n\n\n\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-pullquote is-style-post-quote-alt\"><blockquote><p>\u201cABS is continuing our strong tradition of innovation by using a science-driven approach to create genetics that are designed to optimize the efficiency, profitability, and sustainability of the beef supply chain. NuEra Genetics is a pioneering effort to change the way we think about beef genetic improvement. We are using Real World Data\u00ae to create products that are tailored to individual systems around the world.\u201d<br><br>Matthew Cleveland<br>Global Beef Product Development Director \u2013 ABS Global<\/p><\/blockquote><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-pullquote is-style-post-quote-alt\"><blockquote><p>\u201cABS currently has a strong beef genetics program worldwide, and NuEra Genetics only adds to our offerings. We believe NuEra Genetics has the potential to add significant value to the beef industry globally. We\u2019ve only really just scratched the surface and creating our own genetics to drive customer profitability will help us tap into many areas of growth opportunity.\u201d<br><br>Jerry Thompson<br>ABS Global Chief Operating Officer \u2013 Beef<\/p><\/blockquote><\/figure>\n<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"wp-block-columns alignfull margin40 is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.absglobal.com\/uk\/services\/ai-technician-service\/\"><img loading=\"lazy\" decoding=\"async\" width=\"992\" height=\"878\" src=\"https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2023\/02\/Artificial-Insemination-Services.jpg?w=992\" alt=\"Expert artificial insemination service from Genus ABS\" class=\"wp-image-7283\" srcset=\"https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2023\/02\/Artificial-Insemination-Services.jpg 992w, https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2023\/02\/Artificial-Insemination-Services.jpg?resize=300,266 300w, https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2023\/02\/Artificial-Insemination-Services.jpg?resize=768,680 768w\" sizes=\"(max-width: 992px) 100vw, 992px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.absglobal.com\/uk\/services\/reproductive-management-systems\/\"><img loading=\"lazy\" decoding=\"async\" width=\"990\" height=\"876\" src=\"https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2023\/02\/RMS.jpg?w=990\" alt=\"Maximised cow pregnancy and profit with Reproductive Management System from Genus ABS\" class=\"wp-image-7290\" srcset=\"https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2023\/02\/RMS.jpg 990w, https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2023\/02\/RMS.jpg?resize=300,265 300w, https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2023\/02\/RMS.jpg?resize=768,680 768w\" sizes=\"(max-width: 990px) 100vw, 990px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.absglobal.com\/uk\/geneadvance\/\"><img loading=\"lazy\" decoding=\"async\" width=\"992\" height=\"877\" src=\"https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2023\/02\/GENEadvance.jpg?w=992\" alt=\"Personalised genetic plan with GENEadvance from Genus ABS\" class=\"wp-image-7285\" srcset=\"https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2023\/02\/GENEadvance.jpg 992w, https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2023\/02\/GENEadvance.jpg?resize=300,265 300w, https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2023\/02\/GENEadvance.jpg?resize=768,679 768w\" sizes=\"(max-width: 992px) 100vw, 992px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.absglobal.com\/uk\/services\/powerstart\/\"><img loading=\"lazy\" decoding=\"async\" width=\"991\" height=\"878\" src=\"https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2023\/02\/Powerstart.jpg?w=991\" alt=\"Improved grass fermentation with Powerstart from Genus ABS\" class=\"wp-image-7288\" srcset=\"https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2023\/02\/Powerstart.jpg 991w, https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2023\/02\/Powerstart.jpg?resize=300,266 300w, https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2023\/02\/Powerstart.jpg?resize=768,680 768w\" sizes=\"(max-width: 991px) 100vw, 991px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.absglobal.com\/uk\/services\/sexcel\/\"><img loading=\"lazy\" decoding=\"async\" width=\"992\" height=\"878\" src=\"https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2023\/02\/Sexcel.jpg?w=992\" alt=\"Accelerated genetic progress with Sexcel from Genus ABS\" class=\"wp-image-7286\" srcset=\"https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2023\/02\/Sexcel.jpg 992w, https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2023\/02\/Sexcel.jpg?resize=300,266 300w, https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2023\/02\/Sexcel.jpg?resize=768,680 768w\" sizes=\"(max-width: 992px) 100vw, 992px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.absglobal.com\/uk\/services\/valiant\/\"><img loading=\"lazy\" decoding=\"async\" width=\"991\" height=\"877\" src=\"https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2023\/02\/Valiant.jpg?w=991\" alt=\"Cow udder health protection with Valiant from Genus ABS\" class=\"wp-image-7289\" srcset=\"https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2023\/02\/Valiant.jpg 991w, https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2023\/02\/Valiant.jpg?resize=300,265 300w, https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2023\/02\/Valiant.jpg?resize=768,680 768w\" sizes=\"(max-width: 991px) 100vw, 991px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Beef is a vital source of protein worldwide, and demand for high-quality beef continues to rise. To meet this need, the beef supply chain requires animals that are consistent, healthy, and profitable, whether they are beef-sired calves from the dairy herd or beef x beef progeny.&nbsp; That\u2019s where&nbsp;Genus ABS NuEra Genetics\u00ae&nbsp;makes the difference. What is [&hellip;]<\/p>\n","protected":false},"author":289,"featured_media":3124,"template":"","categories":[],"abs_type":[70],"class_list":["post-1683","abs_service","type-abs_service","status-publish","has-post-thumbnail","hentry","abs_type-product"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NuEra Genetics\u00ae - ABS Global UK<\/title>\n<meta name=\"description\" content=\"Explore how NuEra Beef Genetics is helping to improve efficiency and profitability in beef production across the supply chain.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.absglobal.com\/uk\/services\/nuera-beef-genetics\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NuEra Genetics\u00ae\" \/>\n<meta property=\"og:description\" content=\"Explore how NuEra Beef Genetics is helping to improve efficiency and profitability in beef production across the supply chain.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.absglobal.com\/uk\/services\/nuera-beef-genetics\/\" \/>\n<meta property=\"og:site_name\" content=\"ABS Global UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GenusABSUK\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-27T17:06:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2020\/03\/product-nuera-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.absglobal.com\/uk\/services\/nuera-beef-genetics\/\",\"url\":\"https:\/\/www.absglobal.com\/uk\/services\/nuera-beef-genetics\/\",\"name\":\"NuEra Genetics\u00ae - 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