{"id":34,"date":"2019-08-23T20:15:11","date_gmt":"2019-08-23T20:15:11","guid":{"rendered":"https:\/\/cms.genusplc.com\/absglobal\/?page_id=34"},"modified":"2025-02-17T04:40:11","modified_gmt":"2025-02-17T09:40:11","slug":"about","status":"publish","type":"page","link":"https:\/\/www.absglobal.com\/uk\/about\/","title":{"rendered":"About Us"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-text-align-center is-style-underline\" id=\"brand-story\">Brand Story<\/h2>\n\n\n\n<p>We were born to challenge standards. Since the beginning, innovation has been part of our DNA. From co-development of the first semen tank, to the recent ground-breaking launch of our innovative Sexcel\u00ae sexed genetics product, we have made our mark in the bovine genetics industry.  <\/p>\n\n\n\n<p>We never settle. We are always challenging the status quo \u2013 even if we created it. <\/p>\n\n\n\n<p>People are the reason for our existence \u2013 Our customers\u2019 needs have helped build what we are today, while our employees and partners provide diverse perspectives and drive our success. <\/p>\n\n\n\n<p>Our experience runs more than 75 years deep, 70 countries wide and 1,600 colleagues strong.   <\/p>\n\n\n\n<p>We partner with progressive and genetic driven farmers by providing them tailored solutions to help produce higher-quality milk and meat.<\/p>\n\n\n\n<p>Our team is part of the farm team, combining genetic expertise, reproductive management and a deep understanding of breeding cattle to help customers succeed in a strong and sustainable way.  <\/p>\n\n\n\n<p>Beyond our responsibility to customers and employees, we are committed to the highest levels of animal welfare whether that be in our barns or on our customers\u2019 farms.<\/p>\n\n\n\n<p>Pioneering animal genetic improvement to help nourish the world in a safe, responsible and profitable way is something we take very seriously. It\u2019s not about what we do, but how we do it. In the end, we\u2019re employees, farmers and consumers at the same time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">We are ABS Global \u2013 Profit From Genetic Progress.<\/h3>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-full is-style-default\"><img fetchpriority=\"high\" decoding=\"async\" width=\"3840\" height=\"1280\" src=\"https:\/\/cms.genusplc.com\/absglobal-gb\/wp-content\/uploads\/sites\/14\/2020\/03\/About-00.jpg\" alt=\"ABS Global Headquarters\" class=\"wp-image-2594\" srcset=\"https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2020\/03\/About-00.jpg 3840w, https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2020\/03\/About-00.jpg?resize=300,100 300w, https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2020\/03\/About-00.jpg?resize=768,256 768w, https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2020\/03\/About-00.jpg?resize=1024,341 1024w, https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2020\/03\/About-00.jpg?resize=1536,512 1536w, https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2020\/03\/About-00.jpg?resize=2048,683 2048w\" sizes=\"(max-width: 3840px) 100vw, 3840px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center is-style-underline\" id=\"about\">About Us<\/h2>\n\n\n\n<p>Headquartered in DeForest, Wisconsin, USA, ABS Global is the world-leading provider of bovine genetics, reproduction services, technologies, and udder care products. Marketing in more than 70 countries around the globe, ABS has been at the forefront of animal genetics and technology since its founding in 1941. In bovine genetics, ABS serves more than 40,000 customers globally, including some of the world\u2019s leading beef and dairy producers. ABS Global owns bull studs in Europe, North America, Latin America, and India, selling genetics to dairy and beef customers in North America, Latin America, Asia and Europe.<\/p>\n\n\n\n<p>ABS Global is a division of Genus plc.<\/p>\n\n\n\n<p>Genus is a British-based company leader in porcine and bovine genetics market. The company is committed to continuously develop better pigs and cows for farmers, by selecting animals with desirable characteristics that help them to produce higher quality meat and milk more sustainably.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<section id=\"gender-pay\" class=\"alignfull section-wrapper section-wrapper-fluid section-wrapper-banner\" data-magellan-target=\"gender-pay\">\n\t\t\t\t\t\t\t<div class=\"section-wrapper-background\" style=\"background-image: url('https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2020\/03\/About-gender-pay.jpg');\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"section-wrapper-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"section-wrapper-inner\">\n\t\t\t\t<article class=\"article \">\n\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"section-title-main\">Gender Pay<\/h2>\n\t\t\t\t\t\n\t\t\t\t\t<p>Gender Pay Legislation introduced in 2017 requires all employers of 250 of more employees to publish gender pay gender annually. We are committed to developing people\u2019s careers successfully regardless of gender. Our Gender Pay reports can be found below.<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"card-button-grid grid-x grid-margin-x \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2023\/11\/Gender-Pay-Gap-Report-2023.pdf\" class=\"cell small-12 medium-6 card-button\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"card-button-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<span>2023 Gender Pay Report<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"card-button-arrow\" src=\"https:\/\/www.absglobal.com\/uk\/wp-content\/themes\/abs\/dist\/assets\/img\/icons\/arrow-right-icon.svg\" aria-hidden=\"true\" alt=\"Arrow icon\">\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2023\/02\/GBL-2022-Gender-Pay-Disclosure_Final.pdf\" class=\"cell small-12 medium-6 card-button\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"card-button-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<span>2022 Gender Pay Report<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"card-button-arrow\" src=\"https:\/\/www.absglobal.com\/uk\/wp-content\/themes\/abs\/dist\/assets\/img\/icons\/arrow-right-icon.svg\" aria-hidden=\"true\" alt=\"Arrow icon\">\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2023\/11\/GBL-2021-Gender-Pay-Disclosure.pdf\" class=\"cell small-12 medium-6 card-button\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"card-button-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<span>2021 Gender Pay Report<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"card-button-arrow\" src=\"https:\/\/www.absglobal.com\/uk\/wp-content\/themes\/abs\/dist\/assets\/img\/icons\/arrow-right-icon.svg\" aria-hidden=\"true\" alt=\"Arrow icon\">\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2021\/03\/Gender_Pay_Disclosure-Genus-Breeding-Limited_2020_Final.pdf\" class=\"cell small-12 medium-6 card-button\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"card-button-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<span>2020 Gender Pay Report<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"card-button-arrow\" src=\"https:\/\/www.absglobal.com\/uk\/wp-content\/themes\/abs\/dist\/assets\/img\/icons\/arrow-right-icon.svg\" aria-hidden=\"true\" alt=\"Arrow icon\">\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/cms.genusplc.com\/absglobal-gb\/wp-content\/uploads\/sites\/31\/2020\/03\/2019_Gender_Pay_Disclosure-Genus-Breeding-Limited_2019.pdf\" class=\"cell small-12 medium-6 card-button\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"card-button-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<span>2019 Gender Pay Report<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"card-button-arrow\" src=\"https:\/\/www.absglobal.com\/uk\/wp-content\/themes\/abs\/dist\/assets\/img\/icons\/arrow-right-icon.svg\" aria-hidden=\"true\" alt=\"Arrow icon\">\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/cms.genusplc.com\/absglobal-gb\/wp-content\/uploads\/sites\/31\/2020\/03\/2018_Gender_Pay_Disclosure-Genus-Breeding-Limited_2018.pdf\" class=\"cell small-12 medium-6 card-button\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"card-button-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<span>2018 Gender Pay Report<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"card-button-arrow\" src=\"https:\/\/www.absglobal.com\/uk\/wp-content\/themes\/abs\/dist\/assets\/img\/icons\/arrow-right-icon.svg\" aria-hidden=\"true\" alt=\"Arrow icon\">\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/cms.genusplc.com\/absglobal-gb\/wp-content\/uploads\/sites\/31\/2020\/03\/2017_Gender_Pay_Disclosure-Genus-Breeding-Limited.pdf\" class=\"cell small-12 medium-6 card-button\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"card-button-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<span>2017 Gender Pay Report<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"card-button-arrow\" src=\"https:\/\/www.absglobal.com\/uk\/wp-content\/themes\/abs\/dist\/assets\/img\/icons\/arrow-right-icon.svg\" aria-hidden=\"true\" alt=\"Arrow icon\">\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\n\t<div id=\"history\" class=\"background-light alignfull \" data-magellan-target=\"history\">\n\t\t<section class=\"section-wrapper\">\n\t\t\t<div class=\"timeline\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"section-title-main\">ABS History<\/h2>\n\t\t\t\t\t\t\t\t<ul class=\"tabs timeline-tabs\" data-tabs id=\"timelineTabs\">\n\t\t\t\t\t\t\t\t\t\t<li class=\"tabs-title is-active\">\n\t\t\t\t\t<a href=\"#decadeTab1930s\">1930s<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"tabs-title \">\n\t\t\t\t\t<a href=\"#decadeTab1940s\">1940s<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"tabs-title \">\n\t\t\t\t\t<a href=\"#decadeTab1950s\">1950s<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"tabs-title \">\n\t\t\t\t\t<a href=\"#decadeTab1960s\">1960s<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"tabs-title \">\n\t\t\t\t\t<a href=\"#decadeTab1970s\">1970s<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"tabs-title \">\n\t\t\t\t\t<a href=\"#decadeTab1980s\">1980s<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"tabs-title \">\n\t\t\t\t\t<a href=\"#decadeTab1990s\">1990s<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"tabs-title \">\n\t\t\t\t\t<a href=\"#decadeTab2000s\">2000s<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"tabs-title \">\n\t\t\t\t\t<a href=\"#decadeTab2010s\">2010s<\/a>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t<\/ul>\n\n\t\t\t\t<div class=\"tabs-content timeline-tabs-content\" data-tabs-content=\"timelineTabs\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"tabs-panel is-active\" id=\"decadeTab1930s\">\n\t\t\t\t\t\t\t<ul class=\"tabs timeline-tabs-inner\" data-tabs id=\"timelineInner1930sTabs\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tabs-title is-active\">\n\t\t\t\t\t\t\t\t<a href=\"#yearTab1938\">1938<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<div class=\"tabs-content timeline-tabs-content-inner\"\n\t\t\t\t\t\t\t\tdata-tabs-content=\"timelineInner1930sTabs\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tabs-panel is-active\" id=\"yearTab1938\">\n\t\t\t\t\t\t\t\t\t\t<article class=\"article\">\n\t\t\t\t\t\t\t\t\t\t<p>&nbsp;<\/p>\n<p>Commercial bovine artificial insemination begins using fresh, quickly delivered semen. How quickly? Imagine small planes air-dropping parachutes of vessels containing semen to waiting technicians standing beside ground markers. Quite a picture, isn\u2019t it?<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tabs-panel \" id=\"decadeTab1940s\">\n\t\t\t\t\t\t\t<ul class=\"tabs timeline-tabs-inner\" data-tabs id=\"timelineInner1940sTabs\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tabs-title is-active\">\n\t\t\t\t\t\t\t\t<a href=\"#yearTab1941\">1941<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tabs-title \">\n\t\t\t\t\t\t\t\t<a href=\"#yearTab1945\">1945<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tabs-title \">\n\t\t\t\t\t\t\t\t<a href=\"#yearTab1947\">1947<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tabs-title \">\n\t\t\t\t\t\t\t\t<a href=\"#yearTab1948\">1948<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<div class=\"tabs-content timeline-tabs-content-inner\"\n\t\t\t\t\t\t\t\tdata-tabs-content=\"timelineInner1940sTabs\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tabs-panel is-active\" id=\"yearTab1941\">\n\t\t\t\t\t\t\t\t\t\t<article class=\"article\">\n\t\t\t\t\t\t\t\t\t\t<p>Rockefeller (Rock) Prentice of Barrington, Illinois, forms the American Dairy Guernsey Associates (ADGA) of Northern Illinois, the precursor to today\u2019s ABS Global. Three Guernsey sires form the core of an organization that would become the first privately owned bull stud in the USA.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tabs-panel \" id=\"yearTab1945\">\n\t\t\t\t\t\t\t\t\t\t<article class=\"article\">\n\t\t\t\t\t\t\t\t\t\t<p>In 1945, Holstein sires, the most popular dairy breed sold globally today, join the ABS lineup and quickly make a name for themselves (and a name-change for us).<\/p>\n<p>In 1945, ADGA of Northern Illinois changes its name to the American Scientific Breeding Institute to reflect a greater number of Holsteins than Guernseys.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tabs-panel \" id=\"yearTab1947\">\n\t\t\t\t\t\t\t\t\t\t<article class=\"article\">\n\t\t\t\t\t\t\t\t\t\t<p>In 1947, a new year brings a new breed as Jersey sires join the company lineup.<\/p>\n<p>In 1947, we move from Illinois to Wisconsin and change our name to Wisconsin Scientific Breeding Institute (WSBI).<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tabs-panel \" id=\"yearTab1948\">\n\t\t\t\t\t\t\t\t\t\t<article class=\"article\">\n\t\t\t\t\t\t\t\t\t\t<p>In 1948, Rock Prentice and Dr. E.L. Willet establish the American Foundation of the Study of Genetics. A few years later, the foundation would create the first embryo transfer calf using a now-familiar process known today as \u2013 you guessed it \u2013 In-Vitro Fertilization (IVF).<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tabs-panel \" id=\"decadeTab1950s\">\n\t\t\t\t\t\t\t<ul class=\"tabs timeline-tabs-inner\" data-tabs id=\"timelineInner1950sTabs\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tabs-title is-active\">\n\t\t\t\t\t\t\t\t<a href=\"#yearTab1950\">1950<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tabs-title \">\n\t\t\t\t\t\t\t\t<a href=\"#yearTab1953\">1953<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tabs-title \">\n\t\t\t\t\t\t\t\t<a href=\"#yearTab1954\">1954<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tabs-title \">\n\t\t\t\t\t\t\t\t<a href=\"#yearTab1956\">1956<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tabs-title \">\n\t\t\t\t\t\t\t\t<a href=\"#yearTab1958\">1958<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tabs-title \">\n\t\t\t\t\t\t\t\t<a href=\"#yearTab1959\">1959<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<div class=\"tabs-content timeline-tabs-content-inner\"\n\t\t\t\t\t\t\t\tdata-tabs-content=\"timelineInner1950sTabs\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tabs-panel is-active\" id=\"yearTab1950\">\n\t\t\t\t\t\t\t\t\t\t<article class=\"article\">\n\t\t\t\t\t\t\t\t\t\t<p>The company breaks into the beef market when it adds Angus sires to the lineup.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tabs-panel \" id=\"yearTab1953\">\n\t\t\t\t\t\t\t\t\t\t<article class=\"article\">\n\t\t\t\t\t\t\t\t\t\t<p>In 1953, the first semen ampule to hold frozen semen is created. Made of glass, the ampule holds 1.2 cc of semen.<\/p>\n<p>In 1953, the world meets Frosty, a healthy heifer and the first North American calf born from frozen semen artificial insemination. Thirty years later, history would be made again when the same semen successfully conceives another AI calf (clearly, frozen semen has a long, long shelf life).<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tabs-panel \" id=\"yearTab1954\">\n\t\t\t\t\t\t\t\t\t\t<article class=\"article\">\n\t\t\t\t\t\t\t\t\t\t<p>In 1954, our research team adapts photographic equipment to track live sperm cells from each semen collection post-thaw, a process that would remain secret until published 19 years later in 1973.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tabs-panel \" id=\"yearTab1956\">\n\t\t\t\t\t\t\t\t\t\t<article class=\"article\">\n\t\t\t\t\t\t\t\t\t\t<p>In 1956, our researchers collaborate with Linde Corporation to introduce the industry\u2019s first container for storing and transporting frozen semen using liquid nitrogen. The container was funded by the organization at a cost of $770,000 and establishes us as the first organization in the USA to rely 100 percent on liquid nitrogen-refrigerated frozen semen. Peru becomes the first country to receive frozen semen outside of the USA.<\/p>\n<p>In 1956, Dr. Basile Luyet joins the organization. This Catholic priest and prominent cryobiologist perfects the process for freezing and storing semen.<\/p>\n<p>Remember the parachuting semen of 1938? In 1956, thanks to our new transport container, drivers can now deliver frozen semen via the first truck route in the Midwest.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tabs-panel \" id=\"yearTab1958\">\n\t\t\t\t\t\t\t\t\t\t<article class=\"article\">\n\t\t\t\t\t\t\t\t\t\t<p>In 1958, our name is officially changed to American Breeders Service (ABS).<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tabs-panel \" id=\"yearTab1959\">\n\t\t\t\t\t\t\t\t\t\t<article class=\"article\">\n\t\t\t\t\t\t\t\t\t\t<p>In 1959, Rock Prentice has trouble finding accurate, accessible production records to improve genetic evaluations. He discovers the Department of Agriculture in Beltsville, Maryland has the information he needs. The bad news: They lack funding to do anything with them. However, thanks to a generous donation from Rock Prentice, daughter records by bull and breed are published in the first AI sire summary.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tabs-panel \" id=\"decadeTab1960s\">\n\t\t\t\t\t\t\t<ul class=\"tabs timeline-tabs-inner\" data-tabs id=\"timelineInner1960sTabs\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tabs-title is-active\">\n\t\t\t\t\t\t\t\t<a href=\"#yearTab1963\">1963<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tabs-title \">\n\t\t\t\t\t\t\t\t<a href=\"#yearTab1965\">1965<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tabs-title \">\n\t\t\t\t\t\t\t\t<a href=\"#yearTab1967\">1967<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tabs-title \">\n\t\t\t\t\t\t\t\t<a href=\"#yearTab1968\">1968<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<div class=\"tabs-content timeline-tabs-content-inner\"\n\t\t\t\t\t\t\t\tdata-tabs-content=\"timelineInner1960sTabs\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tabs-panel is-active\" id=\"yearTab1963\">\n\t\t\t\t\t\t\t\t\t\t<article class=\"article\">\n\t\t\t\t\t\t\t\t\t\t<p>In 1963, ABS geneticist, Dr. Robert E. Walton, introduces the Estimated Daughter Superiority (EDS) measurement, a young sire program to progeny test sires in a truly random fashion. EDS determines the value of bulls old enough to have milking daughters, which lays the foundation for the genetic evaluations used everywhere today. Dr. Walton would go on to become the 2nd president of ABS.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tabs-panel \" id=\"yearTab1965\">\n\t\t\t\t\t\t\t\t\t\t<article class=\"article\">\n\t\t\t\t\t\t\t\t\t\t<p>In 1965, DeForest, Wisconsin, USA becomes ABS headquarters.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tabs-panel \" id=\"yearTab1967\">\n\t\t\t\t\t\t\t\t\t\t<article class=\"article\">\n\t\t\t\t\t\t\t\t\t\t<p>In 1967, the infamous ABS Bullboard is erected along I-94 in DeForest. Since its inception, it&#8217;s hosted thousands of punny messages.<\/p>\n<p>In his later years, Rock Prentice considers several buyers for the company, eventually choosing W.R. Grace &amp; Company in 1967.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tabs-panel \" id=\"yearTab1968\">\n\t\t\t\t\t\t\t\t\t\t<article class=\"article\">\n\t\t\t\t\t\t\t\t\t\t<p>In 1968, ABS introduces the first computerized mating program, initially called Genetic Mating Service (GMS), which has made more than 68 million matings since its inception.<\/p>\n<p>In 1968, ABS creates linear genetic evaluation systems that would later be adopted by the Holstein Association.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tabs-panel \" id=\"decadeTab1970s\">\n\t\t\t\t\t\t\t<ul class=\"tabs timeline-tabs-inner\" data-tabs id=\"timelineInner1970sTabs\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tabs-title is-active\">\n\t\t\t\t\t\t\t\t<a href=\"#yearTab1971\">1971<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tabs-title \">\n\t\t\t\t\t\t\t\t<a href=\"#yearTab1975\">1975<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tabs-title \">\n\t\t\t\t\t\t\t\t<a href=\"#yearTab1978\">1978<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<div class=\"tabs-content timeline-tabs-content-inner\"\n\t\t\t\t\t\t\t\tdata-tabs-content=\"timelineInner1970sTabs\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tabs-panel is-active\" id=\"yearTab1971\">\n\t\t\t\t\t\t\t\t\t\t<article class=\"article\">\n\t\t\t\t\t\t\t\t\t\t<p>In 1971, ABS opens for business in France.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tabs-panel \" id=\"yearTab1975\">\n\t\t\t\t\t\t\t\t\t\t<article class=\"article\">\n\t\t\t\t\t\t\t\t\t\t<p>In 1975, Volume 1, No. 1 of the Genetic Trait Summary (GTS) is published in the USA. This first-of-its-kind dataset would become a valuable asset for mating cows with the GMS (which now stands for Genetic Management System) program.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tabs-panel \" id=\"yearTab1978\">\n\t\t\t\t\t\t\t\t\t\t<article class=\"article\">\n\t\t\t\t\t\t\t\t\t\t<p>In 1978, ABS invents and introduces a monitor ampule placed with stored semen, improving quality control by ensuring semen is maintained at the proper temperature.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tabs-panel \" id=\"decadeTab1980s\">\n\t\t\t\t\t\t\t<ul class=\"tabs timeline-tabs-inner\" data-tabs id=\"timelineInner1980sTabs\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tabs-title is-active\">\n\t\t\t\t\t\t\t\t<a href=\"#yearTab1980\">1980<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tabs-title \">\n\t\t\t\t\t\t\t\t<a href=\"#yearTab1982\">1982<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tabs-title \">\n\t\t\t\t\t\t\t\t<a href=\"#yearTab1987\">1987<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<div class=\"tabs-content timeline-tabs-content-inner\"\n\t\t\t\t\t\t\t\tdata-tabs-content=\"timelineInner1980sTabs\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tabs-panel is-active\" id=\"yearTab1980\">\n\t\t\t\t\t\t\t\t\t\t<article class=\"article\">\n\t\t\t\t\t\t\t\t\t\t<p>In 1980, our patented, proprietary wind tunnel semen freezing system now freezes semen in the same package the customer receives.<\/p>\n<p>In 1980, our Reproductive Management System (RMS) manages herd reproduction by utilising heat detection, artificial insemination breeding, synchronisation, and data management services provided by professional technicians.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tabs-panel \" id=\"yearTab1982\">\n\t\t\t\t\t\t\t\t\t\t<article class=\"article\">\n\t\t\t\t\t\t\t\t\t\t<p>In 1982, glass ampules are converted to clear straws and ABS begins offering 0.5 cc and 0.25 cc straws globally.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tabs-panel \" id=\"yearTab1987\">\n\t\t\t\t\t\t\t\t\t\t<article class=\"article\">\n\t\t\t\t\t\t\t\t\t\t<p>In 1987, ABS developed nuclear fusion transfer. This involves the cells of a cow\u2019s embryo being loosened and individually placed into donor cow eggs that had their own DNA content removed. Once paired, the two were fused together to create a cloned embryo. These embryos were transferred to surrogate cows to create cloned calves. The first two calves born from this technology were named Fusion and Copy. Seems appropriate!<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tabs-panel \" id=\"decadeTab1990s\">\n\t\t\t\t\t\t\t<ul class=\"tabs timeline-tabs-inner\" data-tabs id=\"timelineInner1990sTabs\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tabs-title is-active\">\n\t\t\t\t\t\t\t\t<a href=\"#yearTab1993\">1993<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tabs-title \">\n\t\t\t\t\t\t\t\t<a href=\"#yearTab1994\">1994<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tabs-title \">\n\t\t\t\t\t\t\t\t<a href=\"#yearTab1996\">1996<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tabs-title \">\n\t\t\t\t\t\t\t\t<a href=\"#yearTab1997\">1997<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tabs-title \">\n\t\t\t\t\t\t\t\t<a href=\"#yearTab1998\">1998<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tabs-title \">\n\t\t\t\t\t\t\t\t<a href=\"#yearTab1999\">1999<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<div class=\"tabs-content timeline-tabs-content-inner\"\n\t\t\t\t\t\t\t\tdata-tabs-content=\"timelineInner1990sTabs\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tabs-panel is-active\" id=\"yearTab1993\">\n\t\t\t\t\t\t\t\t\t\t<article class=\"article\">\n\t\t\t\t\t\t\t\t\t\t<p>Ardshiel, Inc. acquires the company and changes its name to ABS Global. Has a nice ring to it, don\u2019t you think?<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tabs-panel \" id=\"yearTab1994\">\n\t\t\t\t\t\t\t\t\t\t<article class=\"article\">\n\t\t\t\t\t\t\t\t\t\t<p>Hola, M\u00e9xico. In 1994, ABS Global opens a branch in yet another new country.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tabs-panel \" id=\"yearTab1996\">\n\t\t\t\t\t\t\t\t\t\t<article class=\"article\">\n\t\t\t\t\t\t\t\t\t\t<p>In 1996, ABS Global enters a joint venture with Incorporated Pecplan Bradesco, a Brazilian company that imports and distributes insemination products, adopting their stud as our own. The joint venture becomes known as ABS Pecplan.<\/p>\n<p>Where\u2019s the beef? In 1996, our partnership with Circle A Ranch and the Angus Sire Alliance makes ABS Global the exclusive marketing agent for the most profitable beef bulls.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tabs-panel \" id=\"yearTab1997\">\n\t\t\t\t\t\t\t\t\t\t<article class=\"article\">\n\t\t\t\t\t\t\t\t\t\t<p>In 1997, ABS Global announces the arrival of Gene, the world\u2019s first cloned bovine calf. Even though Gene is in the womb at the same time as Dolly the Sheep, the world\u2019s first cloned animal, Dolly is born first due to a sheep\u2019s shorter gestation period.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tabs-panel \" id=\"yearTab1998\">\n\t\t\t\t\t\t\t\t\t\t<article class=\"article\">\n\t\t\t\t\t\t\t\t\t\t<p>Although rarely referred to as \u201cthe year of the teat dip,\u201d in 1998, ABS Global introduces Valiant\u00ae, a line named after the influential ABS sire.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tabs-panel \" id=\"yearTab1999\">\n\t\t\t\t\t\t\t\t\t\t<article class=\"article\">\n\t\t\t\t\t\t\t\t\t\t<p>In 1999, Genus plc, a publicly traded company based out of the UK, purchases ABS Global.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tabs-panel \" id=\"decadeTab2000s\">\n\t\t\t\t\t\t\t<ul class=\"tabs timeline-tabs-inner\" data-tabs id=\"timelineInner2000sTabs\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tabs-title is-active\">\n\t\t\t\t\t\t\t\t<a href=\"#yearTab2000\">2000<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tabs-title \">\n\t\t\t\t\t\t\t\t<a href=\"#yearTab2002\">2002<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tabs-title \">\n\t\t\t\t\t\t\t\t<a href=\"#yearTab2005\">2005<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tabs-title \">\n\t\t\t\t\t\t\t\t<a href=\"#yearTab2006\">2006<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tabs-title \">\n\t\t\t\t\t\t\t\t<a href=\"#yearTab2007\">2007<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tabs-title \">\n\t\t\t\t\t\t\t\t<a href=\"#yearTab2008\">2008<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tabs-title \">\n\t\t\t\t\t\t\t\t<a href=\"#yearTab2009\">2009<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<div class=\"tabs-content timeline-tabs-content-inner\"\n\t\t\t\t\t\t\t\tdata-tabs-content=\"timelineInner2000sTabs\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tabs-panel is-active\" id=\"yearTab2000\">\n\t\t\t\t\t\t\t\t\t\t<article class=\"article\">\n\t\t\t\t\t\t\t\t\t\t<p>In 2000, additives further our success as Powerstart\u2122 silage additive enters the UK market.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tabs-panel \" id=\"yearTab2002\">\n\t\t\t\t\t\t\t\t\t\t<article class=\"article\">\n\t\t\t\t\t\t\t\t\t\t<p>G\u2019day, Australia! In 2002, Genus plc buys ABS Australia followed a few years later by its purchase of Riverina Artificial Breeders (RAB), the second largest semen production and progeny testing center in Australia.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tabs-panel \" id=\"yearTab2005\">\n\t\t\t\t\t\t\t\t\t\t<article class=\"article\">\n\t\t\t\t\t\t\t\t\t\t<p>In 2005, the company officially geeks out as Computer Assisted Sperm Analysis (CASA) replaces the photographic tracking process for post-thaw semen checks.<\/p>\n<p>Bovine, meet porcine. In 2005, Genus plc purchases Pig Improvement Company, the largest porcine genetics company in the world.<\/p>\n<p>In 2005, ABS Global purchases land in Dekorra, Wisconsin, USA, a township just north of DeForest. In 2007, a second headquarters facility is built with European-approved collection barns, isolation barn, rearing barn, and processing lab, as well as a state-of-the-art observation deck, arrival facility, calf facility, the Vern Meier Historical Barn, and a number of other ongoing projects.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tabs-panel \" id=\"yearTab2006\">\n\t\t\t\t\t\t\t\t\t\t<article class=\"article\">\n\t\t\t\t\t\t\t\t\t\t<p>Guten tag, Deutschland! In 2006, we begin business in Germany.<\/p>\n<p>First Brazil, then the world. In 2006, ABS Global introduces the ABS Sexation\u2122 product line globally after a successful introduction in Brazil.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tabs-panel \" id=\"yearTab2007\">\n\t\t\t\t\t\t\t\t\t\t<article class=\"article\">\n\t\t\t\t\t\t\t\t\t\t<p>In 2007, the company creates Fertility Plus\u00ae, a semen fertility product that increases conception rate.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tabs-panel \" id=\"yearTab2008\">\n\t\t\t\t\t\t\t\t\t\t<article class=\"article\">\n\t\t\t\t\t\t\t\t\t\t<p>In 2008, ABS Global begins genomic testing, analyzing DNA to estimate future performance more reliably and at an earlier age. Today, all sires in the ABS program are genomic tested.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tabs-panel \" id=\"yearTab2009\">\n\t\t\t\t\t\t\t\t\t\t<article class=\"article\">\n\t\t\t\t\t\t\t\t\t\t<p>In 2009, ABS Global makes history with the only stud to have nine \u201cmillionaire\u201d sires, each of which has produced and sold more than one million units of semen.<\/p>\n<p>In 2009, ABS China is founded.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tabs-panel \" id=\"decadeTab2010s\">\n\t\t\t\t\t\t\t<ul class=\"tabs timeline-tabs-inner\" data-tabs id=\"timelineInner2010sTabs\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tabs-title is-active\">\n\t\t\t\t\t\t\t\t<a href=\"#yearTab2011\">2011<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tabs-title \">\n\t\t\t\t\t\t\t\t<a href=\"#yearTab2012\">2012<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tabs-title \">\n\t\t\t\t\t\t\t\t<a href=\"#yearTab2014\">2014<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tabs-title \">\n\t\t\t\t\t\t\t\t<a href=\"#yearTab2015\">2015<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tabs-title \">\n\t\t\t\t\t\t\t\t<a href=\"#yearTab2016\">2016<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tabs-title \">\n\t\t\t\t\t\t\t\t<a href=\"#yearTab2017\">2017<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tabs-title \">\n\t\t\t\t\t\t\t\t<a href=\"#yearTab2018\">2018<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tabs-title \">\n\t\t\t\t\t\t\t\t<a href=\"#yearTab2019\">2019<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<div class=\"tabs-content timeline-tabs-content-inner\"\n\t\t\t\t\t\t\t\tdata-tabs-content=\"timelineInner2010sTabs\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tabs-panel is-active\" id=\"yearTab2011\">\n\t\t\t\t\t\t\t\t\t\t<article class=\"article\">\n\t\t\t\t\t\t\t\t\t\t<p>In 2011, collections start in our Whenby, England facility.<\/p>\n<p>As part of what was then called the Dairy InFocus program, cows with a lower genetic ranking are bred to beef with the resulting calves sold at a premium. Top-performing cows are used to create dairy replacement heifers. Today, Beef InFocus\u2122 is recognised as one of the leading sources for premium dairy beef feeder cattle.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tabs-panel \" id=\"yearTab2012\">\n\t\t\t\t\t\t\t\t\t\t<article class=\"article\">\n\t\t\t\t\t\t\t\t\t\t<p>A partnership between ABS Pecplan and Rancho de Matinha, uses GrowSafe technology in 2012 to create IR$M, an economic feed efficiency index for Nelore cattle.<\/p>\n<p>In 2012, ABS Global becomes the first company to use a proprietary database. Real World Data\u00ae (RWD\u2122) contains millions of cow records from herds around the world.<\/p>\n<p>Using RWD, in 2012 the company launches Sire Fertility, an index to measure a sire\u2019s semen fertility.<\/p>\n<p>In 2012, ABS Pecplan has another win with its introduction of ABS Monitor software for monitoring dairy herds.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tabs-panel \" id=\"yearTab2014\">\n\t\t\t\t\t\t\t\t\t\t<article class=\"article\">\n\t\t\t\t\t\t\t\t\t\t<p>In 2014, the Global Production System (GPS) computerizes the entire production process. From collection through processing and storage, bar codes are used to track the semen of studs around the world.<\/p>\n<p>In 2014, our Net Profit Genetics\u2122 program helps create more efficient, low-maintenance, and sustainable herds.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tabs-panel \" id=\"yearTab2015\">\n\t\t\t\t\t\t\t\t\t\t<article class=\"article\">\n\t\t\t\t\t\t\t\t\t\t<p>Ol\u00e1 novamente, Brasil. In 2015, GPLAN, a mating program for Girolando bulls, is released in Brazil.<\/p>\n<p>In 2015, ABS Global acquires In-Vitro Brazil (IVB), the world leader in commercial bovine IVF.<\/p>\n<p>In 2015, there\u2019s even more great news from Brazil as the company launches Y SYNC, an app that facilitates heat cycle synchronization in herds. The software is also used to monitor and collect information for the Fixed Time AI (FTAI) Beef Program.<\/p>\n<p>In 2015, ABS Global produces the first commercial units from our proprietary genomic bulls, each of which is born from our elite female nucleus herd.<\/p>\n<p>In 2015, ABS Global develops TransitionRight\u2122, a genetic solution to help prevent multiple, post-calving metabolic disorders that can occur during transition, the most crucial period in a cow\u2019s life.<\/p>\n<p>In 2015, ABS Global launches ABS NEO, an embryo program powered by exclusive IVB Transfer\u2122 technology.<\/p>\n<p>In 2015, the Ruthin Gallery, a viewing room, meeting room and education center opens in the UK.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tabs-panel \" id=\"yearTab2016\">\n\t\t\t\t\t\t\t\t\t\t<article class=\"article\">\n\t\t\t\t\t\t\t\t\t\t<p>In 2016, ABS Global acquires St. Jacobs ABC, an elite dairy genetics supplier that has been providing ABS with prestigious genetics since 1990.<\/p>\n<p>\u0939\u0947\u0932\u094b \u0907\u0902\u0921\u093f\u092f\u093e\u0964. In 2016, a stud is opened in Pune, India.<\/p>\n<p>Hooray, yippee, huzzah! The company celebrates 75 exciting years of nonstop and unbeatable genetic progress.<\/p>\n<p>In 2016, ABS Global and De-Su Holsteins form a joint venture, De Novo Genetics. The partnership develops elite and differentiated Holstein genetics to help increase customer profitability through improved herd productivity, health, and efficiency.<\/p>\n<p>In 2016, ABS Pecplan and Agropecuaria Fazenda Brasil (AFB) partner to collect and analyze individual feed intake data on crossbred animals, the first time this has been done in a commercial environment.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tabs-panel \" id=\"yearTab2017\">\n\t\t\t\t\t\t\t\t\t\t<article class=\"article\">\n\t\t\t\t\t\t\t\t\t\t<p>NuEra Genetics\u2122 is formed. It encompasses all proprietary ABS beef breeding programs, evaluations and indexes and produces superior genetics for beef supply chain profitability.<\/p>\n<p>ABS becomes the sole owner of In-Vitro Brasil (IVB\u00ae). This provides ABS with the opportunity to accelerate the rate of genetic improvement offered our customers. IVB was started in 2002 to meet the growing demand for bovine IVF technology from commercial dairy and beef producers in Brazil.<\/p>\n<p>Sexcel\u00ae Sexed Genetics is released! It is ABS\u2019 sexed genetics produced using our own 21st century technology, which is gentle on the cells and enables ABS to deliver a product that helps contribute to improved herd performance. This new technology was developed by Genus plc\u2019s in-house scientists and research team and is the most advanced since sexed semen was introduced years ago.<\/p>\n<p>ABS XBLACK, new from NuEra Genetics\u2122, is launched in Brazil. This begins a new era of genetic selection for crossbreeding by identifying the right genetics for animals finished in feedlot system. It is the first economic index that measures total system profitability in Nellore cows with Angus and European breed composite bulls.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tabs-panel \" id=\"yearTab2018\">\n\t\t\t\t\t\t\t\t\t\t<article class=\"article\">\n\t\t\t\t\t\t\t\t\t\t<p>Expansion is on the horizon for ABS Global in Wisconsin. The company purchases land in Leeds Township, Wisconsin, USA, for future development while also converting a third barn in Dekorra.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tabs-panel \" id=\"yearTab2019\">\n\t\t\t\t\t\t\t\t\t\t<article class=\"article\">\n\t\t\t\t\t\t\t\t\t\t<p>Expansion at Dekorra continues with the addition of 60 stalls to one current barn and construction started on another 120-stall facility taking capacity up to 420 stalls. Additional projects at Dekorra include adding feed rooms and a wash bay.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t<\/div>\n\n\t\n\n\n<h2 class=\"wp-block-heading has-text-align-center is-style-underline\" id=\"corporate-responsibility\">Corporate Responsibility<\/h2>\n\n\n\n<div class=\"wp-block-columns alignwide has-2-columns align-middle is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/cms.genusplc.com\/absglobal\/wp-content\/uploads\/sites\/27\/2020\/02\/About-02.jpeg\" alt=\"\" class=\"wp-image-921\" style=\"width:413px;height:auto\" srcset=\"https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2020\/02\/About-02.jpeg 1000w, https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2020\/02\/About-02.jpeg?resize=150,150 150w, https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2020\/02\/About-02.jpeg?resize=300,300 300w, https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2020\/02\/About-02.jpeg?resize=768,768 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"animal-welfare\">The Environment <\/h2>\n\n\n\n<p>We recognise the social obligations to the global communities in which we operate and consider respect of the environment to be one of our core values. ABS is committed to providing knowledge, skills, and resources necessary to support an effective environmental policy within our wider commercial objectives.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide has-2-columns align-middle reverse is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"environmental-protection\">Animal Welfare<\/h2>\n\n\n\n<p>Our internal policy has a zero tolerance approach to any mistreatment of animals. We are a company that is ethical to its core and we feel a deep sense of responsibility for animals. We see caring for them as our moral duty. We know it is a commercial imperative, because keeping animals safe and healthy helps our superior genetics shine through.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" height=\"1024\" width=\"818\" src=\"https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2020\/11\/Cow-and-calf-2.jpg?resize=818,1024\" alt=\"\" class=\"wp-image-4368\" srcset=\"https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2020\/11\/Cow-and-calf-2.jpg 1289w, https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2020\/11\/Cow-and-calf-2.jpg?resize=240,300 240w, https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2020\/11\/Cow-and-calf-2.jpg?resize=768,961 768w, https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2020\/11\/Cow-and-calf-2.jpg?resize=818,1024 818w, https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2020\/11\/Cow-and-calf-2.jpg?resize=1227,1536 1227w\" sizes=\"(max-width: 818px) 100vw, 818px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide has-2-columns align-middle is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2025\/02\/commitment.png\" alt=\"\" class=\"wp-image-9512\" style=\"width:413px;height:auto\" srcset=\"https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2025\/02\/commitment.png 1080w, https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2025\/02\/commitment.png?resize=240,300 240w, https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2025\/02\/commitment.png?resize=768,960 768w, https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2025\/02\/commitment.png?resize=819,1024 819w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"animal-welfare\">Commitment to a Safe and Respectful Working Practices <\/h2>\n\n\n\n<p>At Genus ABS we are committed to creating a welcoming and respectful environment for everyone who interacts with us \u2013 whether that\u2019s our valued customers or our dedicated colleagues.<br>As part of this commitment, all our staff have recently completed comprehensive anti-sexual harassment training. This course reinforces our zero-tolerance policy for inappropriate behaviour, ensuring that our workplace \u2013 and any setting where we operate, including customers\u2019 farms \u2013 remains a safe and inclusive space for everyone. To uphold this standard, we kindly ask for your help in maintaining a culture of mutual respect. When our team visits your farm, we trust that both colleagues and customers will work together to ensure a safe, positive and respectful environment.<br>Our company values are critical to support our mission of pioneering animal genetic improvement to sustainably nourish the world, and we look forward to working together to create a positive and respectful future.If you have any questions or would like further information, please don\u2019t hesitate to reach out.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide has-2-columns align-middle is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Brand Story We were born to challenge standards. Since the beginning, innovation has been part of our DNA. From co-development of the first semen tank, to the recent ground-breaking launch of our innovative Sexcel\u00ae sexed genetics product, we have made our mark in the bovine genetics industry. We never settle. We are always challenging the [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-34","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>About Us - ABS Global UK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.absglobal.com\/uk\/about\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About Us\" \/>\n<meta property=\"og:description\" content=\"Brand Story We were born to challenge standards. 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