{"id":7122,"date":"2023-02-06T08:00:00","date_gmt":"2023-02-06T13:00:00","guid":{"rendered":"https:\/\/www.absglobal.com\/uk\/?p=7122"},"modified":"2025-07-28T07:21:46","modified_gmt":"2025-07-28T12:21:46","slug":"how-to-maximise-every-pregnancys-value-in-your-herd","status":"publish","type":"post","link":"https:\/\/www.absglobal.com\/uk\/how-to-maximise-every-pregnancys-value-in-your-herd\/","title":{"rendered":"How to maximise every pregnancy\u2019s value in your herd"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-what-is-winning-game-plan\"><strong>What is Winning Game Plan?<\/strong> <\/h2>\n\n\n\n<p>Profit is the main concern for you as a farmer and when your dairy cows are underperforming, it can be a strain on the profitability of your business. That\u2019s why genetic progress is vital when seeking to improve your herd\u2019s performance<del>.<\/del><\/p>\n\n\n\n<p>Winning Game Plan involves identifying your high-performing females to breed from<ins>,<\/ins> and your lower-performing animals to produce a high-value beef calf.<\/p>\n\n\n\n<p>The goal of this is to reduce the number of dairy bull calves born, and to maximise the value of every pregnancy within your herd.<\/p>\n\n\n\n<p>In doing this, you will be increasing the genetic merit of your herd, while reducing unwanted dairy bull calves and in turn, reducing your carbon footprint.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2023\/02\/WGP-Full-Video.mp4\"><\/video><\/figure>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Sexcel and NuEra Beef Genetics?<\/strong>  <\/h2>\n\n\n\n<p>Winning Game Plan uses some of the most sought-after semen in the industry, Genus ABS\u2019 Sexcel and NuEra Beef Genetics, to provide you with the best results at the highest standard with relentless improvement.<\/p>\n\n\n\n<p>Sexcel is the number one sexed fertility product available in the industry, proven by Genus ABS\u2019 Real World Data\u00ae (RWD\u2122), which proves that Sexcel achieves a 90% relative conception rate compared to conventional semen.<\/p>\n\n\n\n<p>By using our sexed semen, you will have the power to decide which part of the herd will pass on their genetics and make replacement heifers for the next generation, with as much precision as biology and technology can allow.<\/p>\n\n\n\n<p>NuEra Beef Genetics provides the best solution for your lower-performing animals, using FertilityAdvantage. Our sires are specifically created for use in the dairy herd to maximise the value of every pregnancy.<\/p>\n\n\n\n<p>Each sire is proven for calving performance, allowing farmers to select the sires with the most desirable traits to add value to the herd.<\/p>\n\n\n\n<p>We see a difference of over \u00a3100 per calf when comparing NuEra Beef Genetic sires against average sires.<\/p>\n\n\n\n<p>Using our new NuEra Profit Index, we are able to identify groups of sires that will help you to create a more profitable animals with increased growth and performance rates.<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2023\/02\/0561.jpg?resize=1024,683\" alt=\"\" class=\"wp-image-7130\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2023\/02\/0561.jpg 5400w, https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2023\/02\/0561.jpg?resize=300,200 300w, https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2023\/02\/0561.jpg?resize=768,512 768w, https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2023\/02\/0561.jpg?resize=1024,683 1024w, https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2023\/02\/0561.jpg?resize=1536,1024 1536w, https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2023\/02\/0561.jpg?resize=2048,1365 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is FertilityAdvantage?<\/strong><\/h2>\n\n\n\n<p>FertilityAdvantage is a new index created to evaluate the fertility performance of beef sires who have been used in the dairy herd.<\/p>\n\n\n\n<p>The index is based on 570,000 inseminations from beef sires, artificially inseminated in the dairy herd.<\/p>\n\n\n\n<p>It identifies any sires that fall below our stringent thresholds for fertility performance and removes them from the market, leaving us with sires in our Silver, Gold &amp; Platinum categories, generating our dairy farmers up to \u00a334* extra per insemination.<\/p>\n\n\n\n<p>To rank the performance of each animal, sires are grouped into tiers; Platinum, Gold<ins>,<\/ins> and Silver, which evidences the overall financial benefit each tier offers.<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is the NuEra Profit Index?<\/strong><\/h2>\n\n\n\n<p>Aside from the benefits that NuEra Beef Genetics bring to the dairy farmer, our sires provide the best solutions for the beef supply chain.<\/p>\n\n\n\n<p>NuEra Profit is a unique index that evaluates progeny performance, from finishing to slaughter, in a beef cross dairy system. Our sires produce a more profitable carcase, have 160 days less to harvest, are 10% more feed efficient and reduce carbon footprint by 11% per kg of red meat produced.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What do Winning Game Plan customers think?<\/strong><\/h2>\n\n\n\n<p><em><u>Jamie and Will Butler, Whitewood Farm (420 cow herd)<\/u><\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2023\/02\/Whitewool-WGP-testimonial.jpg?resize=1024,683\" alt=\"\" class=\"wp-image-7126\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2023\/02\/Whitewool-WGP-testimonial.jpg 6000w, https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2023\/02\/Whitewool-WGP-testimonial.jpg?resize=300,200 300w, https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2023\/02\/Whitewool-WGP-testimonial.jpg?resize=768,512 768w, https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2023\/02\/Whitewool-WGP-testimonial.jpg?resize=1024,683 1024w, https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2023\/02\/Whitewool-WGP-testimonial.jpg?resize=1536,1024 1536w, https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2023\/02\/Whitewool-WGP-testimonial.jpg?resize=2048,1365 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u201cWhilst total output has been reduced slightly, we are more efficient, producing an additional 1,600 litres from forage per cow, up from 1,500 litres to 3,100 litres.<\/p>\n\n\n\n<p>\u201cWe have bred a cow that fits our system and while we have reduced total output, we have doubled our milk from forage per cow and maintained our 10,000 litres\/head average.<\/p>\n\n\n\n<p>\u201cThe remaining portion of the herd is serviced to NuEra Beef Genetics\u2019 proven sires that are selected for calving ease, gestation length and calf size.\u201d<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em><u>Matthew Jones, Nant Goch Farm (700 cow herd)<\/u><\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2023\/02\/Jones-Nant-Goch-WGP-Testimonial.jpg?resize=1024,683\" alt=\"\" class=\"wp-image-7125\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2023\/02\/Jones-Nant-Goch-WGP-Testimonial.jpg 2449w, https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2023\/02\/Jones-Nant-Goch-WGP-Testimonial.jpg?resize=300,200 300w, https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2023\/02\/Jones-Nant-Goch-WGP-Testimonial.jpg?resize=768,512 768w, https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2023\/02\/Jones-Nant-Goch-WGP-Testimonial.jpg?resize=1024,683 1024w, https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2023\/02\/Jones-Nant-Goch-WGP-Testimonial.jpg?resize=1536,1024 1536w, https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2023\/02\/Jones-Nant-Goch-WGP-Testimonial.jpg?resize=2048,1366 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Combining a Winning Game Plan strategy with RMS has been pivotal in ensuring that Matthew\u2019s herd breeds profitable calves from all animals.<\/p>\n\n\n\n<p>Sexcel has given them the confidence to breed high PLI (Profitable Lifetime Index) replacements from the top portion of the herd with their remaining cows being served to NuEra Beef Genetics\u2019 Angus bulls, which qualify for Sainsbury\u2019s Blade Farming beef scheme.<\/p>\n\n\n\n<p>All animals are served according to their ranking on GMS, Genus ABS\u2019 mating programme, with a focus on high PLI for dairy replacements, and a preference towards easy calving beef.&nbsp;<\/p>\n\n\n\n<p>Matthew explained that his parents, who also work on the farm, were able to advance the fertility of animals in the herd by taking a commercial mindset and making selections according to profitable traits, as opposed to type traits, for a number of years before he came into the business.<\/p>\n\n\n\n<p>When we asked Matthew about the bulls he uses at present, he answered: \u201cI leave it up to the professionals.\u201d<\/p>\n\n\n\n<p>The Jones family have partnered with Genus ABS for over twenty years.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>To find out how the Winning Game Plan could work for you, visit the <a href=\"https:\/\/www.absglobal.com\/uk\/winning-game-plan\/\">page here<\/a>, or contact your local Genus ABS representative. If you do not know your representative, please visit the home page on our <a href=\"https:\/\/www.absglobal.com\/uk\/\">website<\/a> and scroll down to \u2018Find Your Representative.\u2019<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is Winning Game Plan? Profit is the main concern for you as a farmer and when your dairy cows are underperforming, it can be a strain on the profitability of your business. That\u2019s why genetic progress is vital when seeking to improve your herd\u2019s performance. Winning Game Plan involves identifying your high-performing females to [&hellip;]<\/p>\n","protected":false},"author":492,"featured_media":7129,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[17,15,27,50,41],"tags":[19,26,591],"abs_type":[7,13],"abs_industry":[54,57],"class_list":["post-7122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beef-on-dairy","category-farm-profitability","category-genetic-strategy","category-genetics","category-reproduction","tag-genetic-plan","tag-genetic-strategy","tag-sexed-semen","abs_type-article","abs_type-video","abs_industry-beef","abs_industry-dairy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to maximise every pregnancy\u2019s value in your herd - ABS Global UK<\/title>\n<meta name=\"description\" content=\"Winning Game Plan is a strategy to reduce the number of dairy bull calves born, and maximise the value of every pregnancy in your herd.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.absglobal.com\/uk\/how-to-maximise-every-pregnancys-value-in-your-herd\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to maximise every pregnancy\u2019s value in your herd\" \/>\n<meta property=\"og:description\" content=\"Winning Game Plan is a strategy to reduce the number of dairy bull calves born, and maximise the value of every pregnancy in your herd.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.absglobal.com\/uk\/how-to-maximise-every-pregnancys-value-in-your-herd\/\" \/>\n<meta property=\"og:site_name\" content=\"ABS Global UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GenusABSUK\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-06T13:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-28T12:21:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.absglobal.com\/uk\/wp-content\/uploads\/sites\/14\/2023\/02\/MicrosoftTeams-image-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"826\" \/>\n\t<meta property=\"og:image:height\" content=\"548\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.absglobal.com\/uk\/how-to-maximise-every-pregnancys-value-in-your-herd\/\",\"url\":\"https:\/\/www.absglobal.com\/uk\/how-to-maximise-every-pregnancys-value-in-your-herd\/\",\"name\":\"How to maximise every pregnancy\u2019s value in your herd - 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