ABS Global Announces Bullboard Contest Winners

ABS Global, Inc. announces the winners of the ABS bullboard slogan contest, open to all dairy and beef enthusiasts with creative ideas for this globally recognized interstate icon.

The winning slogan is “With ABS, your calves are only an arm’s length away,” submitted by Jackie Shankey of Black River Falls, Wis. Jackie’s clever slogan will be displayed on the bull board through the month of May.

ABS would also like to recognize two additional contending slogans. Ralph Endres of Prairie du Sac, Wis. submitted this slogan – “A bull’s favorite pickup line – man‐ure cute.” In another clever play on words, Janice Mashak threw in “We don’t build houses but we can supply the studs.” Janice is from Sun Prairie, Wis.

The ABS Global interstate bullboard sits next to I‐94/I‐39, just a few hundred feet away from the North America headquarters in DeForest, Wis. Each month, new slogans are posted that refer to the dairy and beef genetics business. This iconic board has become a must‐see for those traveling, whether making a daily commute or visiting for World Dairy Expo in October.

ABS Global would like to thank everyone that contributed to the over 300 slogans submitted for this contest. Stay tuned for more contest favorites and catchy slogans on the board throughout the remainder of 2012.

Headquartered in DeForest, Wisconsin, ABS Global is the world‐leading provider of bovine genetics, reproduction services, technologies and uddercare products. Marketing in more than 80 countries around the globe, ABS has been at the forefront of animal genetics and technology since its founding in 1941. ABS Global is a division of Genus plc.