Winning Game Plan

Adopting the Winning Game Plan can help with your farm’s profitability

Farmers around the world are drafting this winning plan with ABS. A Sexcel® and Beef InFocus™ strategy delivers unbeatable, step-changing genetic progress.

As part of the winning strategy, it involves identifying your high-performing females to breed from and your lower-performing animals to produce a high-value beef calf. The goal is to reduce the number of dairy bull calves born and to maximize the value of every pregnancy within your herd.

Industry’s best fertility sexed product

Getting heifer calves on the ground is your priority and with the best fertility sexed product available as well as the most accurate method for reading gender skew in the industry, by using Sexcel you are on track to get the heifer calves required for your herd. With more than 1.6 million inseminations proving a 3.3% higher conception rate for Holstein cows and a 3.0% higher conception rate* for Holstein heifers compared to competitive technology, you can have confidence that Sexcel is the best fertility sexed product in the industry.

Maximise dairy and beef supply chain profitability

Beef InFocus™ provides the best solution for your lower-performing animals within your herd. Whereby, sires are specifically selected for dairy cows to maximize dairy and beef supply chain profitability delivering up to £85 BeefAdvantage™ index value. Through our NuEra Profit Index™ we can identify groups of sires that help to increase the profit margins of rearers and finishers by producing a more efficient beef animal. Our aim is not to provide a home for every calf but to provide the right calf for every home.

Our ABS specialists will help you to create a customized genetic plan to make better cows faster and the industry’s best beef x dairy calves.

To find out more information about our Winning Game Plan please fill in your details under Join the Winning Team.

A winning plan is a profitable plan.

Join the Winning Team

Customer Stories

RMS is the privilege of having professional labour 1 hour a day and this service alongside Sexcel will help me to achieve my goal of switching to a Sexcel and beef strategy within the next two years.

Abi Reader – UK

Our main aim is to be profitable, which in turn enables us to develop a sustainable business we can invest in for the future to allow us to continue to expand. The Sexcel & Beef strategy has been a component that has helped us to achieve this so we will continue to implement this strategy as part of our wider plan to get where we want to be.

Evolution Farming – UK
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*Based on percentage increase of conception rate.