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History of ABS South Africa

ABS Genetics South Africa (Pty.) Ltd. started trading as a legal entity on July 1, 2007. Genus Investments Ltd., a division of Genus plc (LSE:GNS) is the sole shareholder of ABS South Africa. Genus plc is a British-based, publicly-traded business selling products manufactured using biotechnology to cattle and pig farmers. It is headquartered in Basingstoke, United Kingdom, and is a constituent of the FTSE 250 Index.

Prior to July 1, 2007, ABS was represented in South Africa as a distributor agency.

ABS South Africa is the supplier of bovine genetics (dairy and beef), Valiant udder care range, consumables and offers a genetic mating program, GMS 2.0.

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ABS South Africa Head Office

South Africa Team

Our Office


Serena Lombaard
General Manager
082 922 9341

Elize Parreira
Admin
021 975 4191


Ina le Roux
Admin and Finance Controller
021 975 4191

Our Sales Team


Annelize S van Niekerk
General Manager
082 928 3592

Christiaan Swart
Free State, North West & Northern Cape
082 324 1133

Dale Bryce-Borthwick
Eastern Cape
082 578 6547

Gerald Barker
Kwazulu NATAL (South)r
082 826 2991

Kirstin McCabe
Kwazulu NATAL (Mid and North)
076 566 3101

Martin Visser
Western Cape
079 878 4310

MC Steyn
Product Manager & Eastern Cape
082 809 29991

Nico Pretorius
Gauteng, Mpumalanga & Limpopo
072 944 0229

Gary Allsopp
Africa Business Development Manager
0044 797 1118 6831

Jared Kloke
KwaZulu Natal (Valiant)
076 430 7888