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History of ABS South Africa

ABS Genetics South Africa (Pty) Ltd started trading as a legal entity on 1st of July 2007. Genus Investments Ltd, a division of Genus plc (LSE:GNS) is the sole shareholder of ABS South Africa. Genus plc is a British-based, publicly traded business selling products manufactured using biotechnology to cattle and pig farmers. It is headquartered in Basingstoke, United Kingdom, and is a constituent of the FTSE 250 Index.

Prior to 1st of July 2007 ABS was represented in South Africa as a Distributor Agency.

ABS South Africa is the supplier of bovine genetics (dairy and beef), Valiant Udder care range, Consumables and offers a genetic mating program, GMS 2.0.

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ABS South Africa Head Office

  • Unit B5, Prestige Business Park
  • Pastorale Street
  • Durbanville Industria
  • Cape Town
  • 7550
  • Tel Nr: 0027 21 975 4191
  • E-Mail: serena.lombaard@genusplc.com

South Africa Team

Our Office


Serena Lombaard
General Manager
082 922 9341

Elize Parreira
Admin
021 - 975 4191


Ina le Roux
Admin and Finance Controller
021 - 975 4191

Our Sales Team


Annelize S van Niekerk
General Manager
082 928 3592

Christiaan Swart
Free State, North West & Northern Cape
082 324 1133

Dale Bryce-Borthwick
Eastern Cape
082 578 6547

Gerald Barker
Kwazulu NATAL (South)r
082 826 2991

Kirstin McCabe
Kwazulu NATAL (mid and North)
076 566 3101

Martin Visser
Western Cape
079 878 4310

MC Steyn
Product Manager & Eastern Cape
082 809 29991

Nico Pretorius
Gauteng, Mpumalanga & Limpopo
072 944 0229

Gary Allsopp
Africa Business Development Manager
0044 797 1118 6831

Jared Kloke
KwaZulu Natal (Valiant)
076 430 7888