Beef is a vital source of protein worldwide, and demand for high-quality beef continues to rise. To meet this need, the beef supply chain requires animals that are consistent, healthy, and profitable, whether they are beef-sired calves from the dairy herd or beef x beef progeny.
That’s where Genus ABS NuEra Genetics® makes the difference.
What is NuEra Genetics?
NuEra Genetics® is the exclusive terminal beef genetic programme from Genus ABS, launched in the UK in 2017. It represents the next chapter in beef genetic improvement, a ‘new era’ focused on delivering robust improvement, consistent performance, and measurable value right across the supply chain.
The NuEra programme encompasses all proprietary Genus ABS beef breeding programmes, evaluations, and indexes. Developed with the needs of producers and processors in mind, it provides tailored genetic solutions designed to improve efficiency, profitability, and sustainability.
How can NuEra genetics benefit your herd?
NuEra Genetics is built around the principle that the success of the supply chain depends on the predictable performance of the animals within it. By using NuEra Genetics you can:
- Access differentiated and tailored beef genetics that offer unique genetic solutions for the needs of diverse systems
- Drive the profitability of your system through the use of efficient genetics
- Provide predictable performance by creating a more consistent product for the beef supply chain
- Produce more value across the entire supply chain by improving production efficiencies to drive down production costs, thereby adding profitability and increasing sustainability.
Sustainability with NuEra Genetics
Becoming more sustainable is a huge global initiative and is central to the NuEra philosophy. By focusing on productivity and efficiency, NuEra Genetics supports all three pillars of sustainability:
- Economic: helping to improve farm profitability
- Environmental: driving down resource use per kg of beef produced
- Social: providing consistent, high-quality beef for consumers worldwide
The bigger picture
Every minute of every day, more than 45 cows are bred to ABS genetics around the globe, producing approximately 8 million calves each year, producing 140 million tons of lifetime milk and 2.6 million tons of beef across the globe.
NuEra Genetics is at the forefront of this impact, consistently raising the bar of what’s possible in beef genetic improvement.
Make matings with intent
Whether you’re a dairy producer looking to maximise calf crop value, or a beef producer targeting performance and consistency, NuEra provides the dependable genetics you need.
Interested in learning more?
Contact your local Genus ABS representative today to discuss how NuEra Genetics can work in your system.
Learn More About NuEra Profit Index
What Our Leaders Think About NuEra Genetics
“ABS is continuing our strong tradition of innovation by using a science-driven approach to create genetics that are designed to optimize the efficiency, profitability, and sustainability of the beef supply chain. NuEra Genetics is a pioneering effort to change the way we think about beef genetic improvement. We are using Real World Data® to create products that are tailored to individual systems around the world.”
Matthew Cleveland
Global Beef Product Development Director – ABS Global
“ABS currently has a strong beef genetics program worldwide, and NuEra Genetics only adds to our offerings. We believe NuEra Genetics has the potential to add significant value to the beef industry globally. We’ve only really just scratched the surface and creating our own genetics to drive customer profitability will help us tap into many areas of growth opportunity.”
Jerry Thompson
ABS Global Chief Operating Officer – Beef
