Breeder Tag System: Heat detection and health tracking pedometer-based system

cattle heat detection pedometers

Maximise your herd’s productivity with our electronic cattle heat detection system

When resources are under pressure, monitoring the health and fertility of your herd can often be a challenge. Inadequate surveillance of your herd’s behaviour can result in fewer pregnancies during the breeding season, as well as increased health issues, all of which can have a significant impact on the profitability of your farm.


Our cattle heat detection system can maximise your herd’s efficiency and help drive you towards a more profitable business.

The Breeder Tag System is a combination of long-range heat detection pedometer technology, technical support and genetic progress. Our system monitors critical events concerning cow behaviour in real-time – from fertility events such as heat expression, through to health and welfare.

Data is transmitted every 15 minutes, 7 days a week, 365 days a year.

How does the Breeder Tag System work?

The Breeder Tag System provides your farm and your team with additional automated support during your most critical seasons and throughout the year. This specific heat detection and health monitoring system uses a front leg pedometer, which tracks and records any changes in activity, of which an oestrus event or early-onset illness could be the cause. 

Data is collected every 15 minutes and sent to your own online account, which you and your team can access and review at any time. The system also sends notifications to your phone, tablet and computer so that you don’t miss any vital information concerning a specific cow’s behaviour. 

By keeping a close eye on the activity of individual cows in your herd, you and your team can make informed decisions on when to intervene. This accurate and time-sensitive data can have a significant impact on the number of pregnancies within your herd, as well as the overall health of your herd. 

We have developed our unique system with simplicity in mind and for the long term too. Our interactive app is easy to access and utilise and our front leg pedometer comes with a full five-year warranty.

Feed Face technology included: Monitor your cows’ eating behaviours

The Breeder Tag System also offers an additional Feed Face function to monitor your cows’ eating behaviours at the feed bunk.

Providing a 7-day average and compared against historic data, Feed Face will let you know how many visits your cows made and how long they fed for. This allows you to quickly spot any chances in feeding behaviour and make any necessary adjustments to ensure all cows have adequate time feeding.

“We use the Genus ABS Breeder Tag System for our heat detection and health & feed monitoring. The system allows us to meet the cows potential, making the herd more efficient. We are restricted by the farm infrastructure, but the Breeder Tag System ensures we still get the best from the cows, even with current constraints. Using the Feed Face system, we recently changed the ration of feed and immediately saw a change in feed pattern at the Feed Face”

tom carr – 130 cows

See the Breeder Tag heat detection system in action

Watch the video below to see the Breeder Tag System and Feed Face function in action, and hear feedback from farms that are currently reaping the benefits of this technology.

Learn about the Breeder Tag System and Feed Face technology

There are currently over 30,000 cows benefitting from the Breeder Tag System throughout the UK!

Why should you consider the Breeder Tag System for your farm?

cattle heat detection devices in action
cattle heat detection devices in action

97% accurate heat detection

Using the latest long-range heat detection pedometer technology to ensure heats are identified and eligible cows are inseminated in a timely manner, we can tell you when your animals started, peaked and finished a heat, resulting in more pregnancies and fewer opportunities lost. With 97% accuracy, it means one less thing to have to worry about!

Early identification of health and welfare issues within your herd

The Breeder Tag System monitors your cow’s behaviour, identifying early critical indicators of health and welfare issues to allow you to intervene – avoiding a loss in productivity and fertility.


The Breeder Tag System gives you a very accurate picture of how long your cows lie down for, why it’s so important for cow comfort and milk production, along with highlighting disease, all through monitoring and recording changes in animal behaviour.

Improve labour efficiency

The easy-to-use system reduces time and labour associated with visual heat detection, allowing more time for other management activities and increasing efficiencies on the farm.

Cattle heat detection pedometers
Cattle heat detection pedometers

“We use the intake alerts to identify transition cows which have a reduced number of visits to the feed face and then we treat each individual cow accordingly. The Genus ABS Feed Face system allows us to monitor cow behaviour at the feed fence to optimise our investments in buildings and infrastructure. The system gives us a high level of assurance that our dairy farming system is not “broken” even though we are challenging our system to deliver the best return on investment it can achieve”.

John ALLWOOD – 730 COWS

The importance of feed duration

Increasing feed duration is proven to increase milk yield and component production, helping to improve fertility and increase the immune system during a cow’s transition period

This reduces disease in the first 30 days of milk. This will also allow you to be even more proactive and less reactive to problems. By monitoring your cow’s behaviour through the dry period, you can predict where problems may occur in the fresh period.

“The big advantage with breeder tag was the Feed Face technology that came with it. It’s the thing that Breeder Tag System has got that the others haven’t got, and it was quite critical to our cows.”

Tim Sinnot, Ivy Farm

The key benefits of our health and heat detection pedometer system

  • Continuous, real-time heat detection and health monitoring using long-range pedometer based technology
  • Provide support for your team during key business periods 
  • Long range capability of up to 10km
  • Proven 97% heat detection accuracy
  • Keep an eye on your herd on and off the farm with our new and innovative app
  • Compatible with various software programs and major parlour systems in the UK
  • Monitor feed duration and intakes with Feed Face technology
  • Make data-backed decisions and optimise resources and processes
  • Increase the chances of more pregnancies and higher milk yield

Register your interest in the Breeder Tag System

Fill in our online form and a member of our sales team will contact you to answer any questions you may have regarding the Breeder Tag System and to provide you with pricing for this innovative product.

Contact us today

Find out more about the Breeder Tag System and Feed Face

Click on the leaflet below to view more information about the heat detection and health monitoring capabilities of the Breeder Tag System and how it could benefit your business.

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