It’s a simple statement, but it also reflects a philosophy ABS believes in wholeheartedly. This concept is the precursor to a new approach we’ve taken with bringing you our 2026 Spring Beef Directory.
Most popular on an industry index list isn’t always synonymous with what’s best for your herd. Your genetic selection shouldn’t be based on industry popularity, but rather on what drives your success and reduces your challenges.
The square peg, round hole reference in some of our recent communications is meant to be thought-provoking and reflects the diversity of needs of producers across the industry. This concept is a perfect lead-in for what you will see from ABS in the next several weeks. You can get a sneak peek of these themes by visiting our directory!
- This Season’s Draft Superstars
- We’ll Take the Night Shift
- The Bulls Everyone is Using
- Leading the All-around Profitable Cows
- Too Much is Never Enough
We are often asked: What’s your most popular bull? Not a super easy question to answer. But, Todd Sears, North America Beef Sales Director, explains. “It’s an interesting question, but it’s probably not a mating question,” Todd stresses. “We’re here to help you achieve what YOU want to achieve, and that may not be the same bull someone else is using.”
If you are breeding heifers, the “We’ll Take the Night Shift” approach showcases some of the best bulls in the industry from multiple breeds for delivering easily born calves with all the added bells and whistles you want and need.
If you are in the seedstock business, “This Season’s Draft Superstars” and “The Bulls Everyone is Using” groups should appeal to you.
If you have a set of mature cows and you just want to generate a set of big strapping calves to sell, the bulls grouped in “Too Much is Never Enough” are your ticket to the results you are after.
The idea that one bull does not fit all also works seamlessly with our longstanding strategy of “Make Matings with Intent.” Make matings with intent is all about leveraging the power of sexed semen to make the right pregnancy every time. Whether you want high-quality, long-lasting replacement females or high-value male calves, Sexcel is a tool to help you get a calf of the desired sex from every mating.
Pairing bulls from the right grouping with Sexcel can help producers maximize the value of every pregnancy. Imagine using male sexed semen to generate more high genetic merit bulls for your annual bull sale and/or using female sexed semen to generate a set of elite replacement heifers from your best cows. The potential impact on revenue generation and long-term profitability is huge.
Ultimately, it is hard to fit every bull into a bucket perfectly, and some overlap is inevitable. At the end of the day, we slotted bulls into groups we felt were the best fit. If you feel a bull fits another category, too, he’s that much better!
Find what’s best for your herd with ABS.
