Winning Game Plan

Adopting the Winning Game Plan can help with your farm’s profitability

Farmers around the world are drafting this winning plan with ABS. A Sexcel® and Beef InFocus™ strategy delivers unbeatable, step-changing genetic progress.

As part of the winning strategy, it involves identifying your high-performing females to breed from and your lower-performing animals to produce a high-value beef calf. The goal is to reduce the number of dairy bull calves born and to maximize the value of every pregnancy within your herd.

Industry’s best fertility sexed product

Getting heifer calves on the ground is your priority and with the best fertility sexed product available as well as the most accurate method for reading gender skew in the industry, by using Sexcel you are on track to get the heifer calves required for your herd. With more than 1.6 million inseminations proving a 3.3% higher conception rate for Holstein cows and a 3.0% higher conception rate* for Holstein heifers compared to competitive technology, you can have confidence that Sexcel is the best fertility sexed product in the industry.

Maximize dairy and beef supply chain profitability

Beef InFocus™ provides the best solution for your lower-performing animals within your herd. Whereby, sires are specifically selected for dairy cows to maximize dairy and beef supply chain profitability delivering up to £85 BeefAdvantage™ index value. Through our NuEra Profit Index™ we can identify groups of sires that help to increase the profit margins of rearers and finishers by producing a more efficient beef animal. Our aim is not to provide a home for every calf but to provide the right calf for every home.

Our ABS specialists will help you to create a customized genetic plan to make better cows faster and the industry’s best beef x dairy calves.

To find out more information about our Winning Game Plan please fill in your details under Join the Winning Team.

A winning plan is a profitable plan.

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Customer Testimonials

RMS is the privilege of having professional labour 1 hour a day and this service alongside Sexcel will help me to achieve my goal of switching to a Sexcel and beef strategy within the next two years.

Abi Reader – UK

We’re trying to take advantage of the genetic potential all of our cows have and we are trying to eliminate the worst by getting rid of those genetics with the beef. Also, at the same time, we’re producing a calf that we’re getting a really nice premium on compared to our regular Holstein bull calf.

Johnson's Rolling Acres – USA

“Changing to a Sexcel® & Beef InFocus™ approach provides our business with a greater return on investment, we are delighted with the results” Brothers Francesco and Federico Camisassi alongside sister Valentina and parents Renzo & Antonella, milk 220 cows, at their farm La Gaia, Italy. Federico comments “With Sexcel® genetics, we have experienced exceptional conception rates from the highest ranking genetic sires suitable to our herd. The increased use of Beef InFocus on the lower end of our herd provides us with a significantly larger cash calf crop from great quality calves that are born easily; a higher return on investment all round.” Due to the results of Sexcel® and Beef InFocus, our goal is to further increase the selection intensity. As a result we will discontinue the use of conventional semen – we can maximise the value from each pregnancy with a sexed and beef approach. The work from our Genetic Services team and ABS rep has enabled us to target the use of Sexcel® & Beef inline with our breeding goals – we have complete control of our own replacements and have confidence our next generation have been bred to generate profit!”

Camisassi Family – Italy

Our main aim is to be profitable, which in turn enables us to develop a sustainable business we can invest in for the future to allow us to continue to expand. The Sexcel & Beef strategy has been a component that has helped us to achieve this so we will continue to implement this strategy as part of our wider plan to get where we want to be.

Evolution Farming – UK

Now that we know we have the capability of getting a heifer calf our of our best cow and getting a beef animal out of our worst cow, we’ve began to implement genomics to further increase the genetic progress. The sky is the limit for how much we want to push in order to make a better cow.

Helt Dairy – USA

“Sexcel® & Beef InFocus™ strategy alongside RMS has helped to transform our business – I will not be using conventional semen again!” The Kerrigan family run a 200 Holstein cow dairy farm in Donemana, Co Tyrone in the West of Northern Ireland. The majority of the herd operates around an Autumn block Calving system. The aim is to have all replacement heifers born in a three-month period starting at the end of August and then switching to British Blue semen. A Sexed and Beef approach alongside RMS has been used for the past two years. Bobby comments “As a business employing Genus and the advice, they have given us has transformed our business, we produce more milk, have increased replacements available and increased our beef calf value, every calf born is now a valuable calf. I wish we joined RMS sooner!!” The increase in calf value I have received from using British Blue semen has more then returned my investment in Sexcel. I will not be purchasing conventional Holstein semen again” Traditionally on the farm some AI was used and then a move to beef stock bulls. RMS has been a tremendous success in conjunction with a Sexcel and Beef strategy. The farm has moved from struggling to provide enough replacements to optimising the value of every pregnancy in generating exactly the amount of replacements required.

Kerrigan Family – UK
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*Based on percentage increase of conception rate.